Over 70% of small businesses have a website, though not everyone considers how their website design can have an impact. For example, nearly 40% of your visitors will leave if your website is poorly designed. Another 38.5% will judge your business based on a glance at your site.
If you’re making these common WordPress design errors, you could lose potential sales.
Read on to discover how to improve your WordPress website design today.
1. Using Free Themes
First, try to avoid using cheap, free themes. Many of these themes can limit your ability to create an engaging, professional-looking website. Remember, your website’s appearance could hurt your brand’s credibility.
Without credibility, consumers won’t trust your business. They’ll turn their attention to your competitors, costing you potential sales.
Instead, choose a theme that won’t limit your functionality. Make sure the theme’s abilities and layout align with your needs.
Customizing your WordPress website based on your target audience and goals will benefit your marketing strategy moving forward.
2. Neglecting Brand Consistency
A consistent brand can help consumers recall your business in the future. Otherwise, your business could fade into the background.
Make sure to maintain brand consistency across every page on your WordPress website. Otherwise, a visitor might think they’ve visited a different company’s website. They could leave your site, causing your bounce rate to increase.
A high bounce rate can hurt your search engine optimization (SEO) efforts, impacting your ability to reach new customers.
3. Forgetting Visuals
Eye-catching visuals can help you capture and keep a visitor’s attention. If there’s too much text on the page, they’ll turn away. People tend to remember visuals over text, too.
Use eye-catching, professional visuals (including images, videos, and animations) to engage your audience.
4. Forgetting Negative Space
Negative space will give your content space to breathe. In fact, you can use negative space to draw attention to forms and other conversion opportunities.
Don’t pack your content together. Instead, leverage negative space effectively.
5. Neglecting Mobile Users
If your website isn’t responsive, it could hurt the user’s experience when they visit your website from a mobile device. Without a mobile-friendly WordPress website, your search engine rankings will drop. Low rankings can hurt your ability to generate traffic and sales.
To benefit from SEO for business websites, make sure your site is mobile-friendly. Google will check the mobile version of your site first to determine rankings.
6. Not Hiring a Professional
One of the biggest mistakes you can make is trying to design your WordPress website alone. Instead, consider hiring an experienced design agency this year. You can leverage their expertise and web design tools to create a more effective website.
Don’t forget to consider managed WordPress hosting services while you’re at it, too.
Hire a Pro: Avoid These Common WordPress Design Errors
Don’t let a lackluster website hurt your marketing strategy this year. Instead, avoid these common WordPress design errors. Consider investing in professional design and hosting services instead.
With help, you can generate more leads and sales through your site than ever before.
Searching for more tips? Check out our latest guides for more helpful advice.