It doesn’t matter if you are a brand-new business or you have been trading for decades, brand awareness should always be a priority.
If you are currently struggling to get more people to notice your brand, then this may be because you are not getting creative enough with your marketing strategies.
From telling your brand story to trying your hand at wild posting, read on to discover five innovative ways to boost brand awareness and blow your competition out of the water.
- Tell your brand story
In today’s disjointed digital age, consumers want more than ever to feel an emotional connection with their chosen brands. One of the most effective ways to do this is by telling your brand story.
Who are you? How did you come about? Who are your employees? What are your values?
All of these factors help to tell people about who you are and what you stand for.
You can use narrative to tell your brand story, for example, by sharing customer experiences or marking milestones in your history.
- Create great content
If you do not already have a strong content marketing strategy in place, then now is the time to get one. Providing one of the most effective ways to boost your visibility online and increase trust in your business, content creation is a must for all modern businesses.
For maximum results, make sure that you create relevant, consistent, and valuable content that users can rely on. Don’t forget to share any content you create on social media to increase your reach even more.
- Invest in wild posting
Showcase your brand as creative and unique with the art of wild posting. One of the most underrated outdoor marketing techniques, wild posting, involves placing multiple posters in carefully chosen locations for maximum visual impact.
Offering you the opportunity to put your brand in front of a huge audience, wild posting is a lot more affordable than billboard advertising, and it gets better results.
If you are new to the art of wild posting, you may want to hire a wild posting company such as manfromuncle.info to create impactful and eye-catching posters for you.
- Run competitions and giveaways
Everyone loves a freebie or the chance to win something for free, so why not start running competitions and giveaways to boost awareness of your brand and attract new customers?
Freebies are also highly effective at getting skeptical shoppers to try a new product or service, and they can be used to create a buzz about your brand online.
Tag-a-friend giveaways on social media are always popular, and these are great for increasing your number of followers without having to splash the cash on paid advertising.
- Work with influencers
You may be surprised at just how effective working with influencers within your niche can be at increasing awareness of your brand. Plus, don’t think that you need to partner with mega influencers with millions of followers to get results.
In fact, it can be much more effective for smaller brands to work with more niche influencers who have a more trusted and loyal following than those with just big numbers.