As the internet usage is increasing day by day, you should make sure that your business website has more reach among the online audience to get more sales. If you don’t have a business website, then you should create one and promote it to get more reach among the potential buyers.
In a recent survey it is found that more than 3.5 billion searches are made in Google Search by the users all around the world. It is estimated that more than 92% of the users in online use Google Search to find about the products/services which they are looking for.
Image Source – https://www.oberlo.com/blog/google-search-statistics
By seeing these stats, it is very clear that as a business owner, you should make sure that you have good reach in online mediums like Google.
From Google, you can able to generate traffic to your website by two ways. One is organic SEO and the other is paid ads. Organic SEO is the way of optimizing the business website to make it rank well on the top for the potential search queries. SEO will take some time and you need to invest more on it to rank it organically. On the other hand, if you have a brand new business website, you can drive more traffic to your business website from Google using the Google AdWords. In Google Ads, you need to pay for each click which the user makes on your ad and lands on your website.
Google Ads Vs. Facebook Ads
When it comes to search engines, Google is the most used search engine by the users all around the world. Similarly when it comes to Social Media platforms, Facebook is the most used social media platform by the users all around the world. So being a business owner, these two sources are the best place for you to promote and get the attention of the right audience for your business.
To get started with the paid campaigns, you may have the confusion on how to get started with. Whether its Google Ads or Facebook Ads. So, here is the solution. Ideal goal for your paid campaign is to drive traffic to the business website. Hence based on your campaign goal and business objective, you can allocate budgets for both Google Ads and Facebook Ads.
By using Google Ads, you can able to drive potential traffic to your business website by targeting specific search queries made by the users. On the other hand, Facebook allows you to run different kinds of ads with the goal of driving traffic to your website, creating brand awareness, generating leads and many more.
Hence based on your business objective, you can plan the paid campaigns. Even Facebook Remarketing is the best option to try if you are starting the campaigns for the first time.
When to use Google Ads?
As you know Google is one of the main source for you to drive traffic to your business website, It can be done via Organic SEO or via Paid Ads as mentioned earlier in this blog. If you are starting a new business website, Then you need to spend some months on SEO to rank for your keywords. So, in the mean time you can get started with the paid ads and drive traffic to your website from Google Search.
Google Ads platforms allows you to target the users who are searching for very specific search queries related to your business and show ads for them. Even you can target the users based on the various demographic options like Age, Gender, Location, etc.
You need to pay for Google based on the number of clicks that you have received for your ads. The cost per click may vary based on the search queries you target.So you can use Google Ads to drive traffic to your website instantly and get more inquiries for your business.
When to use Facebook Ads?
If your business website is getting traffic organically and also from Google Ads, then its time for you to use the Facebook Ads for remarketing. Facebook is used by many users all around the world and hence it would be the best place for you to target your audience with custom ads.
By using the Facebook Remarketing campaign, you can retarget the users who have visited your website already with the custom ads. So this will help you to get more reach and also can make the old users to return to your website. If you are business is products based, then normally the users will compare two to three websites before buying a product, In this case, remarketing ads will greatly help you to make the users return to your website and result in conversion.
Not only for Remarketing, you can use the Facebook Ads for targeted marketing as well. If you are starting a new business and if you would like to get more reach for your brand among the users in a particular location. Then you can use the Facebook Ads to show ads for the users who are in the particular location.
You can also target the users based on various options like age, gender, interest, work, etc. Facebook provides more detailed targeting options for you to target the right audience for your business. So based on your business objective you can use both Google Ads and the Facebook Ads to get more conversions.
Hire the best consultants!
As a business owner, you should allocate dedicated budget for the paid campaigns to get more sales. You can hire the best PPC & Facebook Ads Consultant like Dinesh Kumar VM from ClickDo, founded by the Digital Entrepreneur Fernando Raymond. They will help you with the best paid campaign strategy for your business. Consultants at ClickDo have more experience in handling the paid campaigns and you can check more successful case studies in their website. Campaign strategy plays vital role in the success rate of the campaign.