When it comes to marketing a small business, there’s no denying how one of the most effective means is social media marketing. Specifically, you can use Twitter to market your products and services. With more than 140 million daily active users, you have a population and reach that’s many times greater than what you initially had expected to achieve, sans a Twitter marketing strategy.
Twitter is known to be a fast-paced social network service, but it can also be intimidating to start. There’s always that question of where to begin and what to do to ensure you’ll ace your Twitter marketing game, increase your Twitter likes, and create buzz online. The last thing you’d want is to have exerted much effort into this platform and then later realize that you’ve been using ineffective and obsolete strategies.
So, how do you begin using Twitter to market your small business? Here’s an introduction to learning more about the process.
Pick Your Goals
Setting your specific goals on why you’ve decided to venture into social media marketing in the first place is crucial to success. If you don’t have goals yet, then you won’t have metrics to review from time to time to see if your chosen strategies have worked.
A good rule of thumb to apply is to begin with three goals in mind. Any more than that will make it difficult to follow through as a small business, as they’ll divide your attention, time, resources, and energy too much.
To that end, good examples of goals for Twitter marketing include:
- Tracking the latest industry trends
- Increasing the direct sales of your business
- Increasing brand awareness of your business
- Increasing your number of followers when you buy real Twitter followers, among other means.
Know Your Voice And Your Values
Now that you have set your goals, you also have to assess your voice and values as a business organization. You shouldn’t skip this part because you’re only a small business. Having a recognizable voice creates your identity, which is key to outshining your competition.
Audit Your Current Social Media Accounts
How many social media accounts do you have? Do you already have a Twitter account? How long have you had it? Is there growth? How many followers do you now have? These are only a few of the many questions you and your team should address when assessing your current Twitter status.
You can gather the data you’ll need through your Twitter analytics. This can help you decide on any changes you need to implement to strengthen your Twitter marketing strategy.
Research More About Your Target Or Ideal Customers
How do you see your target or ideal customer? Getting a sense of this demographic can help shape your decisions regarding your Twitter marketing strategy. The key to getting all the answers you’ll need is by undergoing market research.
Market research can provide you with information like demographics and psychographic details. This can help you tweak your tone and language, as you now have a clearer picture of who to target on Twitter.
Respond To All Your Mentions
A small business may mean you may not have a dedicated social media marketing team. However, this absence shouldn’t hinder you from improving your audience engagement on Twitter. You can still have a satisfactory level of engagement with your audience through a simple act like responding to all your mentions.
If you’re still working with a small team, balance it all out to keep a good schedule for time management. Set a specific hour in the day where all you’ll do is respond to all your Twitter mentions and direct messages. With this, you sure won’t miss out on a single one.
Check Out The Competition
Having competition shouldn’t scare you, even as a small business. If anything, it should keep you excited because the demand and market for the products you’re selling are present.
To leave your rivals in the dust, take the time to study and assess your competition. Analyzing their Twitter accounts can be your basis to refine your own. When you see gaps and weaknesses in your competition’s Twitter accounts and strategy, you can find areas of opportunities wherein you can effectively distinguish yourself from the competition.
Conclusion
Small businesses must know that social media presence is essential for their growth. It can be tough to stay competitive when your business can’t penetrate social media platforms. Twitter’s character limits for each post don’t diminish its effectiveness in boosting products and services because its impact is undeniable. Take each item on this guide one at a time, and soon, you’ll be on your way towards mastering the Twitter marketing strategy for your small business.