Shopify is one of the leading platforms on which you can run your eCommerce website. While it helps you have a clean online store to sell your products and a lot of features that make the inventory and the user experience of shopping online easy, you still need to reach your target audience with the right strategy.
Reaching your target audience is achieved through a process of link building and content creation that boosts your SEO, search engine optimization results, to give you the best chances to rank on Google’s highest pages. You probably know a lot of things about running your business, the products you sell and the industry you are in, but may need help to achieve the best results possible in improving your rankings. That’s when you turn to the Shopify SEO expertyou need to put together the right plan to success in SEO.
Before you start an SEO campaign, you need to identify your goals for starting in the first place. It is probably common with a lot of businesses that enter the SEO race, to increase traffic and sales. But SEO is more than that. Yes, you want to have new visitors find you and reach the finish line of checking out with your products, but you also want the right people to find you and get to know your business and products. The best way for them to do that is to find you through a Google search of relevant keywords.
It starts with an SEO audit to identify areas of concern and improvement, then proceeds to detailed keyword research that identifies the best opportunities to improve rankings quickly and establish domain authority.
What goes into an SEO campaign with 1Digital Agency?
Keyword Research – A good SEO strategy should always start with the identifying of keywords where you can quickly see progress and achieve rankings. This will serve as the foundation of your campaign, the keywords you choose will be used throughout the campaign.
Content Writing – Content comes in all forms and you will need to produce it regularly to help your keywords gain traction. A professional content team can write off-page SEO content that helps build links and domain authority while the on-page SEO content is viewed by your audience for informative purposes. Content for your audience can come in all sorts of forms from blog posts to visual effects to videos and podcasts.
Technical SEO – SEO is not just the keywords you see on a page but a lot of behind the scenes elements that are read by search engines to determine the quality of a website. This is called technical SEO and refers to elements like title tags, headings, meta descriptions and more. Having these updated and optimized by a Shopify SEO expert can put you in a position to have your website ranking the way it should and build your SEO results even further.
Do you need the help of a professional SEO team to get you the rankings you feel you deserve and put your products in front of the right audience so you can gain more organic traffic and eventually sales? Turn to 1Digital Agency, a team of dedicated experts in Shopify Plus and eCommerce digital marketing.
Sometimes all you need to get to the rankings you truly want is a little help from the professionals. Contact them today at 1Digital Agency to learn more about how you can get the process started to begin your SEO campaign.