If you are one of those people who are wondering exactly what a digital marketing agency does, you have come to the right place, as we take an in-depth look into a digital marketing agency and how they work their magic. Let’s start with the client’s goals, which are likely to include driving traffic to their website and branding, which can be achieved in a number of ways and with that in mind, here are some of the strategies that a digital marketing might use.
Search Engine Optimisation (SEO)
Google and other search engines are used by millions of global consumers to source products and services and the sooner your website is optimised for search engines, the better. How does that work? The SEO technicians have an insight into the inner workings of Google’s search engine and that knowledge enables them to boost their clients’ rankings within specific Google searches. Let’s say, as an example, you own an e-store that sells auto parts and when you use Google to search for ‘car parts (plus your location)’ where does your website come in the rankings? Location is a critical factor and this is what the SEO technicians focus on with localised SEO targeting those within a specific area. For businesses with a global market, specific SEO strategies are used and helping Google to notice your website is a smart thing to do, putting you at the top of the tree.
Social Media
This relatively new phenomenon offers the marketer serious potential; how many people do you know that don’t have a Facebook account? All ages are daily visitors to their page, to keep up with family and friends; while you can hire an SEO agency to do some Facebook remarketing and target recent visitors to your page.
There are many ways Facebook can be used as a marketing tool.
- Generate a Facebook following – Users are notified when you post.
- Facebook Ads.
- Boost a Facebook post to reach 1000s of users chosen from a range of variables.
- Joining groups and networking.
Pay Per Click Advertising
Those ads you see when watching a YouTube documentary fall within pay per click advertising, and as the name suggests, you only pay when a user clicks on your ad. There are many platforms; Google Ads places your content right next to the first search results, which is a prime location for a link and with a leading SEO agency at hand, your campaign will exceed even your high expectations. Click here for tips on setting up an e-commerce business.
Branding
If you are looking for brand awareness, the digital marketing agency has leading professionals who can create a campaign to achieve your branding goals. Once the client has revealed what they are looking to achieve, the team can get to work and compile an effective branding campaign that uses the best platforms to present rich content.
Web Design & Content
The SEO agency would have web designers who can create unique digital platforms with powerful features using state of the art applications. Your company website is your portal to the global business arena and it says a lot about the organisation and what it’s about. This means you can source all your digital needs from a single provider, including:
- Web domain name registration
- Web hosting
- Website design & construction
- Website administration
- Cyber security
- Digital marketing
If you are planning a business start-up, this is the perfect time to forge an alliance with a Bangkok based digital marketing agency, as they can offer many essential services to give you an edge over your rivals.
Tailored Approach
A small, local business requires different marketing to a multinational corporation and when you make contact with a digital marketing agency, they first carry out an online audit to better understand your business and what kind of digital profile you currently have. This allows them to put together an effective digital marketing plan that might include 4-5 specific strategies and should you be in agreement, the work can begin; don’t expect overnight success, it takes a while to generate a strong online profile and with a goal of driving traffic to your platform, your partner agency will work towards that goal.
