It’s not always easy to stand out in the real estate market — especially when competing with many homes for sale. People don’t want to waste time visiting homes they don’t want, so they check online to get more information and look at pictures to see their options.
That means you need a great listing to attract buyers for a home tour. And when 92% of homebuyers say that photos are an essential factor when looking online, it’s something you can’t avoid doing.
Unfortunately, you can’t just snap a few real estate pictures and call it a day. Follow the four tips below to create great real estate photography that will help you sell homes.
1. Get the Right Equipment
Yes, you can take real estate photos with a smartphone. It will do fine for providing basic pictures. But at the end of the day, they won’t work nearly as well when comparing the images to those produced with professional equipment.
Make sure to get the right equipment to take your photos. Get good camera lenses, tripods, lighting equipment, and other essentials. These items will help your home photos stand out and make a home shine.
2. Plan for the Right Day
The weather and time of day can significantly impact real estate photos — especially for the exterior. If you take shots during dreary days, making a home stand out is harder.
Try to do real estate shoots on days that look good. There should be plenty of sun during the day. When there is, you’ll have an easier time lining up great shots and be able to do more with less equipment and editing.
3. Highlight the Main Features
It’s important to highlight a home’s main features when taking photos. Most people are interested in a few main rooms — the living room, bathrooms, kitchen, and bedrooms.
Give a room plenty of angles of these rooms to let people see what they are like. If the rooms are empty, think about using staging software to give people ideas of how they can look fully furnished.
4. Don’t Skip the Editing
Even if you do a great job of taking real estate pictures, you may not get everything perfect. You may have a great shot with a minor blemish that’s easy to fix to make the photo great.
Make sure to take the time to do editing to enhance your images. Real estate photo enhancement will turn a great image into one that stands out from all the others and will make the difference when putting it on a listing website.
Software and services are available to do this, so check all your options.
Take Quality Real Estate Pictures
Many people rely on real estate listing websites to find homes to visit. They do this so they don’t waste time going on home tours for homes that don’t have a chance of meeting their requirements.
That’s why it’s so essential to have great real estate pictures — they give people a view of your home they wouldn’t get unless they visited in person. Make sure to put the tips above into place to create real estate images that get attention and attract potential buyers to your next open house.
Are you interested in more tips that will help you sell real estate? Learn more about the real estate industry on the blog.