PPC advertising Archives | Blogging Heros

Although you are new on PPC, I bet you know what digital marketing is. You are on this blog because you are curious to learn about PPC Digital Marketing. Well, you have come to the right place.

First, let’s discuss a little on Digital Marketing. It is the process of advertising your goods or services through internet service including mobile phones, display advertising, and another digital medium.

Now, let’s jump right into PPC Digital Advertising.

What is PPC Digital Marketing?

What is PPC Marketing

Here PPC represents Pay-Per-Click which means you need to pay a certain amount of money to per click on your Ads.

Doesn’t it seem weird? As you need to pay on every click, but this is how it works. You don’t need to worry at all because it is the most popular and effective source of digital marketing.

Another familiar name of PPC is Google AdWords which you might have heard frequently in online marketing fields.

Now, let me take you to the benefits that PPC digital marketing provides in 2019.

Increase Brand Awareness
Faster than SEO
Target your desired audience
Increase sales, revenue, and leads
Provides quick result to business
PPC is measurable and trackable
PPC advertising spend is controllable
You only pay when someone clicks your ads

These are some of the basic benefits that you acquire after implementation of PPC digital marketing into your business.

For your extra knowledge, here are some interesting facts about PPC.

facts about PPC

For every $1.60 spent on Google Ads, you get $3 in revenue as per the study.
According to the study of 2017, more than 7 million advertisers invested a total of $10.1 billion.
There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
The higher your Click-through rate (CTR), the lower is your Cost-per-click (CPC).
Google drives 95% of all paid search ad clicks on mobile.

Learning about benefits and facts might attract you towards PPC digital advertising, but PPC might get really complex on your initial phage if you are a beginner.

So, always take advice and help of known professional before you begin advertising on PPC. Or you can simply read the below contents.

Things you need to consider while PPC advertising:

Keyword research

Keywords are the key to your business success. Keyword research is the most require process that is needed to be performed at the very beginning of your PPC campaign.

Only right and popular keywords can lead tons of traffics to your ads as your ads can be visible to the maximum number of users. You need to have every possible information on the keyword on which you are about to process your PPC advertising like the keyword search volumes, keyword difficulties, competition of keywords, etc.

Bid Optimization

Bid Optimization is essential to optimize keyword bidding. It allows you to separate the necessary amount of bid to the specific keywords.

For example, if one of your keywords is ranked on top of SERP then, you are definitely going to bid the maximum amount of money to that keyword. Whereas, in another case of a lower-ranked keyword is ok with less keyword bidding.

Tracking Conversion

Conversion tracking is really important in PPC or any other advertising because it provides you with information on recent progress or even losses.

This can help you with the information that whether your keyword is making progress/benefit or not. So, you can work accordingly even if your keyword is lacking any needs then you can know before it’s too late.

Quality Score

Quality score is the point that Google decides according to the quality of your ads, keywords and landing page altogether.

Main importance of this is if your quality score is higher then, Google charges lower the Cost-Per-Click (CPC).

Negative Keyword

A negative keyword is a really useful process because it prevents your Google Ads from unwanted visitors and saves your unwanted loss of money. This helps in reduction of CPC and increase the ROI because only interested customers are accessed into your ads.

Ad Extensions

Ad Extensions

Ad Extensions are the information that you present on the Ad view that displays on the Search Engine Result Page. You really need to focus on Ad extension because it helps to drive more traffic and increase the CTR rate. It helps in enhancing your Google Ads.

In Conclusion

PPC (Pay-Per-Click) is worth spending money on. With perfect PPC campaign and implementation, I bet you will not regret its service of digital marketing.

So, if you are thinking about online marketing, go with PPC and uplift your business.

Keywords are essentially words that help define your topic. It helps you get a clear picture of what the subject at hand is and gives clarity on what the discussion on a particular webpage is going to be about.

In the context of SEO (Search Engine Optimization), keywords refer to phrases that are entered in search engines by users when they’re looking for data on a particular topic. A common user may also refer to keywords as ‘search queries’ or ‘Google search.’

Importance of keywords

Keywords are becoming increasingly important because they help websites rank their pages higher up in the searches on different search engines. It hence helps companies provide the content to form their websites for associated relevant search results.

The primary target of all websites is to drive traffic towards their content; keywords help make this happen effectively. With the help of keywords, SERPs can redirect traffic from search queries to a particular website’s content. However, it is very crucial to apply the right keywords in the right quantity to your content.

One of the oldest tricks in the book to identify keywords is to understand the needs of your audience. By identifying the sentiments of the consumer, websites can create content that will serve the purpose of satisfying their customers as well as help them rank their website pages higher in search rankings, check you ranking at WMS serp checker & tracker.

Another important aspect is keyword management is figuring out the kind of language a potential customer may use when going for search queries.

This can easily be done by engaging with your audience in several different community groups and understanding the market sentiment.

How to appear on Google for keywords

Whenever you ‘Google’ something, the first page that pops up is usually the one that has the best use of keywords in it. To make a website appear at the top of the search engine, one may adopt two different methods:

PPC (Pay Per Click) advertising
SEO (Search Engine Optimization)

Pay-Per-Click (PPC)

This is a method in which websites pay a certain fee to Google to ensure that their webpage appears in results when people search for specific keywords. Google itself hosts a platform where any company or website can choose keywords of their choice to bid on.

After you bid on these keywords, Google will ensure that your page pops up in results. Google, in turn, makes money every time someone clicks on your PPC website. Paid results are often marked as advertisements in Google search results and hence can easily be distinguished from non-paid advertisements.

Search Engine Optimization (SEO)

The process of optimizing your web page in a manner that will allow your page to appear at the top of Google results is known as SEO. This kind of lead generation is absolutely organic. Based on Google’s algorithms for search optimizations, if your page pops up, then you get free visitors for free.

How many keywords must I focus on for SEO?

The nature of the keywords one uses on his web page is highly dependent on the kind of product/service they provide. A particular product calls for specific keywords (Eg, blueberry wine). In such a case, one must use those keywords which are used by his/her direct competitors. The right mix of keyword choice and number creates a significant difference between potential customers and purchasers.

Including unrelated keywords can dilute the delivery of a web page and ultimately link it to search results of dissociated topics. Advanced search algorithms don’t allow web pages to stuff their content with keywords anymore.

How Many Keywords Per Page for SEO?

The one thing search engines look for is the relevancy of a web page towards user engagement. If the content on a webpage makes sense and also contains keywords in a good combination, then your webpage is a winner. Overstuffing web pages with random keywords isn’t recommended.

It is important to remember not to try to overdo the application of keywords in his/her web page. Trying to out-do competitors is also not recommended as search engines constantly optimize their algorithms.

A thumb-rule that was used earlier was mentioning one keyword in every 100 words, which was termed as 1% keyword density. However, because of the constant updates that keyword algorithms undergo, Google’s search engines now can detect the difference between forced usage of a keyword and natural inclusion of the same in any given piece of content. Based on a study conducted in 2017 on keyword density, it has been proven that relevancy of highly searched terms results in higher ranking.

It is considered ideal to have one specific target keyword for every page on your website. Variations of the keyword can be covered in other pages associated with that topic. This doesn’t just ensure that you have proper use of keywords but also maintains the informative and user-friendly of your content.

Conclusion

Hence, we see how the usage of keywords in the right manner can be a massive advantage when designing content for one’s web page. It is equally important to remember all how the usage of keywords can go wrong and work against the favor of your webpage. Nonetheless, the tool is one of the most useful ones if you’re looking to amp up the viewers of your webpage!

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