online marketing Archives | Blogging Heros

Although you are new on PPC, I bet you know what digital marketing is. You are on this blog because you are curious to learn about PPC Digital Marketing. Well, you have come to the right place.

First, let’s discuss a little on Digital Marketing. It is the process of advertising your goods or services through internet service including mobile phones, display advertising, and another digital medium.

Now, let’s jump right into PPC Digital Advertising.

What is PPC Digital Marketing?

What is PPC Marketing

Here PPC represents Pay-Per-Click which means you need to pay a certain amount of money to per click on your Ads.

Doesn’t it seem weird? As you need to pay on every click, but this is how it works. You don’t need to worry at all because it is the most popular and effective source of digital marketing.

Another familiar name of PPC is Google AdWords which you might have heard frequently in online marketing fields.

Now, let me take you to the benefits that PPC digital marketing provides in 2019.

Increase Brand Awareness
Faster than SEO
Target your desired audience
Increase sales, revenue, and leads
Provides quick result to business
PPC is measurable and trackable
PPC advertising spend is controllable
You only pay when someone clicks your ads

These are some of the basic benefits that you acquire after implementation of PPC digital marketing into your business.

For your extra knowledge, here are some interesting facts about PPC.

facts about PPC

For every $1.60 spent on Google Ads, you get $3 in revenue as per the study.
According to the study of 2017, more than 7 million advertisers invested a total of $10.1 billion.
There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
The higher your Click-through rate (CTR), the lower is your Cost-per-click (CPC).
Google drives 95% of all paid search ad clicks on mobile.

Learning about benefits and facts might attract you towards PPC digital advertising, but PPC might get really complex on your initial phage if you are a beginner.

So, always take advice and help of known professional before you begin advertising on PPC. Or you can simply read the below contents.

Things you need to consider while PPC advertising:

Keyword research

Keywords are the key to your business success. Keyword research is the most require process that is needed to be performed at the very beginning of your PPC campaign.

Only right and popular keywords can lead tons of traffics to your ads as your ads can be visible to the maximum number of users. You need to have every possible information on the keyword on which you are about to process your PPC advertising like the keyword search volumes, keyword difficulties, competition of keywords, etc.

Bid Optimization

Bid Optimization is essential to optimize keyword bidding. It allows you to separate the necessary amount of bid to the specific keywords.

For example, if one of your keywords is ranked on top of SERP then, you are definitely going to bid the maximum amount of money to that keyword. Whereas, in another case of a lower-ranked keyword is ok with less keyword bidding.

Tracking Conversion

Conversion tracking is really important in PPC or any other advertising because it provides you with information on recent progress or even losses.

This can help you with the information that whether your keyword is making progress/benefit or not. So, you can work accordingly even if your keyword is lacking any needs then you can know before it’s too late.

Quality Score

Quality score is the point that Google decides according to the quality of your ads, keywords and landing page altogether.

Main importance of this is if your quality score is higher then, Google charges lower the Cost-Per-Click (CPC).

Negative Keyword

A negative keyword is a really useful process because it prevents your Google Ads from unwanted visitors and saves your unwanted loss of money. This helps in reduction of CPC and increase the ROI because only interested customers are accessed into your ads.

Ad Extensions

Ad Extensions

Ad Extensions are the information that you present on the Ad view that displays on the Search Engine Result Page. You really need to focus on Ad extension because it helps to drive more traffic and increase the CTR rate. It helps in enhancing your Google Ads.

In Conclusion

PPC (Pay-Per-Click) is worth spending money on. With perfect PPC campaign and implementation, I bet you will not regret its service of digital marketing.

So, if you are thinking about online marketing, go with PPC and uplift your business.

Someone in New York is currently searching for your business. You need to be vigilant to get noticed by your potential customers. Search engine rankings play a vital role in approaching or perceiving you in this dynamic and fast-paced world.

Whatever kind of business you own, big or small, you should strive to be one step ahead of your competitors. Online marketing is highly complicated, and you need an expert who understands its nuances and delivers you the results.

Hiring a NY SEO company that utilizes the best strategies is your safest bet to help you move ahead in your niche market. SEO experts can keep an eye out for the latest search trends and equip you with the necessary tools to help you stay on top of Google results.

Before you get a piece of the highly-coveted pie, you need to do your due diligence.

Know Where You Stand

Before you start eyeing your competitor’s website traffic, understand your strengths and areas of improvement. Use Google Analytics to understand your pain points and what modifications you can make in your existing SEO campaign. These reports help you learn how your customers land your website and how long they stay on the page.

Identify Your Competitor

Not all New York businesses are your direct rivals. Identify those that serve in your location, say, Brooklyn, and who their target audience is. Dig a little deeper into their SEO campaign and find what keywords they use and how they rank online.

A comprehensive competitive analysis will reveal determiners like keyword usage, backlinks, content, and more. If your target segment is the same as theirs, an expert NY SEO company can help you plan a digital marketing campaign to outrank that website.

Compare their link building and on-page factors. Are you getting links from the same domains? If not, there may be an opportunity for you to get high-quality authority links. Use your competitor’s on-page strategy to get creative ideas on your title tags or Meta descriptions.

Plan a Solid Keyword Strategy

Perform keyword research to get the maximum returns in your SEO efforts. There are literally several hundreds and thousands of keywords that you can rank for, but choose low competition keywords for your website.

These keywords should be relevant to your business, and you rank higher for those. Examples of these may be long-tail keywords that are more targeted. When people look for something specific and are ready to purchase, they use long-tail keywords.

They use more words in their Google search, such as “2 bedroom apartments for rent in the Bronx under $1500” instead of “Bronx apartments for rent.”

If you are a real estate firm looking to improve your online rankings, targeting long-tail keywords will bring you more qualified customers that convert to paying clients.

Focus on Local SEO

As the search gets more localized by the minute, it is essential to establish yourself as a local business. When people look up similar services, they choose the one that has a verified or valid physical address.

The acronym NAP (name, address, phone number) is the key to attract local customers. If you live in Long Beach and search for something as simple as “dog groomers,” the results are bound to be businesses near you, even if you did not enter the location.

The secret behind this is that all the websites that show up on the first page use local SEO. Therefore, put your contact info (NAP) on important pages of your website.

List your business on Google My Business page to manage your online presence, interact with your customers, and more. This way, people can find you better and leave reviews that can up your rankings as well.

Remember to add the right category for your business and refrain from using unnecessary descriptions in your business name, such as using a keyword that is not permitted.

Create Content That Appeals to the Buyer’s Persona

Webmasters in an experienced NY SEO company should tell you how compelling and engaging content can attract new clients. Whether you use – organic SEO or paid search, it all comes down to the content.

Your content must be informative, fresh, relevant, and readable by people and search engine robots. Begin with the user’s intent in mind. When people enjoy reading your posts, they tend to spend more time on your website and look around related pages.

Establish a strong link structure that connects your web pages internally to communicate your value proposition. Adding social media buttons can also increase the chances of your content getting shared and going viral. The traffic shoots through the roof with the number of backlinks you get.

Improve the User Experience

Create a user-friendly website that can enhance your relationships with potential customers and help retain your existing clients. Begin with the page speed.

Google’s algorithms depend on various factors to rank your site, one of which is the page load time. Around 47% of users feel that a web page should load in under 2 seconds.

Lagging load times can not only decrease your website’s exposure significantly but also put a damper in the possible conversions. So, improving the UX is essential to increase the click-through-rate (CTR).

Make your website mobile-friendly. Getting the pages to appear the same across all devices is the main criterion of a responsive approach. Obtain an SSL security certificate so Google crawlers can identify your HTTPS site as authentic and give it a favorable ranking.

Avoid Google Penalties

Keep yourself knowledgeable about the latest SEO news and Google algorithm updates. Websites that do not adhere to Google’s guidelines have been penalized for spammy links, unnatural content, keyword stuffing, and other reasons.

Getting penalized will drop your rankings and decrease your organic traffic. If your site has a penalty, fix the issue by clearing the low-quality backlinks or ad-heavy content. Figure out which violation got your site penalized and remedy it.

SEO, like any other marketing trend, is mostly aligned with user behavior. To beat the competition and make your mark, you need the assistance of a successful NY SEO company.