Instagram has become a significant selling point for e-commerce brands. This social application’s user base is spiking up consistently, becoming the primary platform for social sales. Currently, Instagram has nearly 1 billion monthly active users. The platform is gradually turning into the most diverse social application with a consistent rise in its user base. According to the present scenario, promoting your business on Instagram is the ideal move as you can generate many quality leads in a single place. Famouspanel is a social media marketing service that helps you in improving your conversion rates on Instagram by offering high-quality SMM panel services. Now, we spell the beans that will enable you to improve your sales on Instagram.
Achieve Organic Growth With ‘Explore Tab’:
Every Instagram user can find fresh content on the explore tab. The tab will showcase posts from pages with which he hasn’t interacted before. Moreover, Instagram curates the explore tab based on the previous interactions and interests of a user. For example, currently, I’m watching Peaky Blinders, a gangster series on Netflix. I’m very much glued with that series that I’m interacting with posts regarding this series. I’ve been following the many fan pages of this series. Ever since I’ve been involved in this activity, my explore tab gradually started filling up with posts regarding Peaky Blinders. Notably, the posts are from the pages that I’ve not interacted with before. This is the way the explore tab functions. Based on the previous interactions of a user, the algorithm senses his interests and brings relevant content to his explore tab.
From the business perspective, you can take advantage of the explore tab to elevate your brand awareness. For example, we shall assume that you are a small business owner selling homemade chocolates. Possibilities are high for your Instagram posts to get featured in the explore tab of people who are fond of homemade chocolates. Thus, you are earning customers for your business without spending even a single penny on promotions. So, optimizing your content for the explore tab will help you in acquiring new customers effortlessly. The primary essential factor in getting into the explore tab is that the post on your page must have gained more engagement than usual. Another aspect is that the post should be picturesque with a good color combination. If a post caters to these factors, chances are high for your post to get featured in the explore tab of your target audience. Thus, the explore tab has facilitated the process of finding prospects. So, crafting your posts accordingly will help you in upscaling your social sales.
Pick The Right Influencer:
Influencer Marketing is the most sought-after marketing tactic across all the major social applications. The success of influencer marketing solely relies on the influencer chosen by you. Picking an influencer from your niche will streamline the process of accomplishing your sales goals. Even Nike, the globally renowned brand, is following the same tactic to sustain its sales. It joined hands with @colormecourtney, one of the well-known fashion influencers on Instagram, to introduce its new quarantine outfits. If you check her Instagram handle, you can witness posts where she will be flaunting Nike’s latest outfits. In such a manner, find an influencer in your niche so that you can easily get in contact with a large portion of your target audience.
Instagram Influencer Dashboard:
All sorts of firms are going with influencer marketing to promote their business. Many firms used to rely on third-party sources to know about influencers. Some of these sources end up giving false data about the influencers. So, to put an end to this, Instagram has introduced its exclusive Instagram influencer dashboard. The dashboard will provide comprehensive data about an influencer which has eased the process of decision-making in choosing the right influencer. So, if you are looking to collaborate with influencers retrieving data from this dashboard will help in finding the influencer who perfectly fits in with you.
Be Active On Instagram Reels:
Instagram has recently launched the much-anticipated reels. If you don’t know about it, reels is the duplication of TikTok. Reels are the 15-second duration of short videos. You can use reels as a medium to drive Generation Z. Because this age group is only fond of short-duration videos. They are less intended towards content that has extended duration. So, coming up with reels consistently will help garner the attention of Generation Z. Crafting an intriguing reel is not a much more challenging task since you will get access to both the Instagram music library and the Instagram effects gallery. The music library has an endless number of soundtracks for every genre so that you have a wide choice.
So, you must derive your strategy around Instagram reels.
The period when Instagram launched reels shows its wise move. TikTok is reeling under pressure from various countries on accusations such as data breach and negligence in regulating its content. India, which is one of the important markets of TikTok, went on to ban the application permanently. Such occurrences have damaged the reputation of TikTok to a greater extent. Thus, Instagram has wisely utilized this and launched reels. Now, we can witness the trend of TikTok influencers moving into reels. Such factors will only fuel-up the user base of Instagram further. So, focussing on the Instagram reels will benefit you primarily.
Give Priority To Instagram Stories:
Instagram Stories can be capitalized on as a medium to make people stay aware of your presence. According to a recent study, every Instagram user follows nearly ten brands. To make people choose your brand over others, you should remind them about your presence in all the possible ways. You can make it happen through Instagram stories. According to AdWeek, a leading digital marketing journal, Instagram stories have almost 3x higher engagement rates than standard posts. Thus, through the stories section, you can sustain your customers. You can also propel interaction through Instagram stories by launching quizzes, polls, etc. Such moves will bring your customers more closely.
Launch Paid-Ads Wisely:
Sponsored posts will give a vast return only if it is utilized in the right manner. Choose any of your posts that have performed well and received a good response. Promote by taking them to the view of your target audience. Doing promotions in such a manner will pave the way for upscaling your business. So, before promoting your posts, make sure whether it will work out as it will reach a vast audience. You can do promotions on reels, stories, and standard posts. Choose anyone that will fit in with your brand.
Wrapping Up:
It is anticipated that 82% of B2C brands will have a consistent part of their total sales through Instagram by 2022. Because Instagram has almost gained a form of a complete e-commerce platform like Amazon. The Instagram Shops is expected to give a much better user experience in the coming years, which will eventually make Instagram a crucial commercial medium.