Due to the ongoing pandemic, the economic condition has taken a hit all over the world. Consumers are buying more conservatively and sellers are closing down shops due to low profits or reduced workforce. A report by Merkle suggests that 79% of consumers will continue to spend more conservatively in the coming months.
Talking about SEO services by Brainvire, this is a double-edged sword. Even though people spend less money, they spend a bigger percentage of it online. 62% of consumers shop online more now compared to the pre-pandemic phase, according to Bazaarvoice.
So the need of the hour is to improve the online presence and reduce costs at the same time. This is where SEO comes in.
Search Engine Optimization (or SEO) is one of the most used internet marketing strategies. The main concept of this strategy is to increase the ranks of the websites on search engines, like Google. A lot of people think that SEO is good for blogging and other article-based businesses only. However, this is not true as it can be an essential tool in your arsenal to make your business grow.
Here are some reasons that your business might need SEO more than ever.
1. Low Competition At the Moment
The ongoing pandemic has bought the world to a halt. The effects of the pandemic percolated into every aspect of day-to-day life. Apart from the lives lost, a major consequence of the pandemic is the lockdown. This lockdown has caused financial problems for millions of people, the stock markets have plummeted and the world economy is in a disarray.
Due to the financial crisis caused by the lockdown, the general spending of the public has decreased as they try to save money for the future. The same is true for the corporate sector too. Companies are also in the phase of cutting costs and saving as much money as possible.
Marketing is one area in which companies have cut costs considerably. They aren’t spending as much money on marketing their products as they used to. But this is a short-sighted approach as internet traffic has increased during the lockdown. With nothing to do at home, people are surfing the internet more.
With other companies not investing much in marketing and more people on the internet, this is the perfect period to implement Ecommerce SEO and increase personal rankings on Google and other search engines.
Also, the pandemic and the consequent lockdown won’t stay forever. This means, when the lockdown is over, companies that invested in marketing through SEO have an advantage in keeping their lead in the market.
2. SEO expenses can be tracked
Keeping a track of all the expenses is one of the most common problems while running an eCommerce business. But keeping a track of all the expenses also incurs cost. Preferred practices are those that incur less cost and less manual labor.
SEO is an online utility. Tracking the costs of SEO research and tools is done digitally. Implementation of SEO increases traffic and improves user experience. It is very easy to monitor and measure using tools, like Google Analytics, you get a complete idea of how many users discovered your website through organic searches.
According to W3Techs, 52.9 percent of all websites on the internet use Google Analytics.
3. eCommerce Sales increases when there is a shortage
When the news of the pandemic spread globally, the demand for daily essentials saw a huge spike. Toilet paper, soap, and sanitizers are prime examples of it. People really go crazy over the simplest of things when there is a shortage of it.
The end of the lockdown promises the same trend to unfold. Currently, most businesses have reduced production due to the low demand for novelty products, like clothes that people don’t buy so much anymore. But the change is near.
When the lockdown is over, experts expect a rise in the demand for all kinds of products. Production and demand are incapable of rising at the same, which creates more demand and the things that are available in less quantity gain more novelty automatically. This is human nature!
Investing in SEO ensures that when the demand is at its peak and people search for a product, the optimized website is what people land on. Doing this allows businesses to target consumers for the specific kind of product that they sell. A source of credibility for a website in a higher ranking on the search engine, which makes people more eager to buy from high-ranking SEO optimized pages.
The number one ranked website is 10 times more likely to get a hit than the tenth-ranked website.
This is reason enough to try and rank higher though better SEO. So, a good idea for businesses is to research the kind of products that it sells and also its competitors. This ensures longevity and higher profits.
4. Opting for Digital Marketing is very useful these days
Since the pandemic hit, maintaining distance is very important. This means that people don’t go out to discover new stuff. So there is no one to notice the advertisement on billboards. The cost of a printed advertisement is high and the number of people it is going to reach is very low. People stuck in their homes have nothing better to do than surf the internet. There is a way to turn this seemingly dull situation into an opportunity.
Since most people are at home, using the internet marketing is a blessing in disguise. The reach of this digital marketing is immense.
Conclusions
SEO is a very powerful and effective tool and if used properly, it yields long-lasting results. However, implementing good SEO is hard work and it takes time. It is not something you do in a single day! So, invest in SEO with enough research baking it to see fruitful results.