The fashion industry is an integral part of modern culture, and no matter the level of the industry you find yourself in, whether it’s the production of raw materials; design and production of fashion products; retail sales; or even marketing, the industry is incredibly fertile and rewarding.
But here’s the sad reality, although thousands of entrepreneurs and new businesses enter the fashion industry every year, only a tiny fraction of this number ever end up achieving their dreams and leaving a strong mark in the market.
Why’s that, you may ask? The answer is that, amongst other factors, they didn’t invest the time to find the perfect name for their business. And in an industry where appearance is everything, starting your business with a generic name is a sure path to failure.
And if you intend to start a fashion company anytime soon, here’s how you can find the perfect name for your business.
Four Critical Steps to Finding the Perfect Brand Name for Your Fashion Company
1. Visualize Your Brand’s Future
Before you start looking for a great brand name, you need to have a clear mental picture of what you want your fashion company to be in the future. This understanding will influence every concept you create for your brand.
Also, acquire a lot of information about your company, its niche, and the fashion industry in general. This will help you select a name that encompasses all aspects of your brand.
However, don’t get carried away in your research that you overlook your competitor’s brand, products, or marketing strategy because it’ll help you identify what works, what doesn’t, and what it takes to attract your target clients.
Now, filter the ideas you’ve gathered until you’ve found a few that best meet your brand’s central themes.
2. Create an Appealing Brand Tone
One sure approach to finding a name that represents your company’s central theme is to ensure that it has the appropriate tone and triggers the right emotions in your customers.
So, focus on your customers and figure out what would attract them to your company. Understanding your target demographic makes it easy to determine if the tone of your brand’s name should be:
- Fun and playful like Sunday Energy
- Amiable and inviting like Luv AJ
- Prestigious like Cartier
- Practical or pragmatic like Sincerely Silver
3. Know Your Company’s Branding Elements
Although the tone of your brand’s name is vital, it’s your company’s branding elements that’d form your brand’s identity.
So, take out a pen and paper and jot down your thoughts about your company’s:
- Big ideas: What are the guiding principles of your fashion company?
- Values: What personal or audience values does your company align with?
- Story: Is there a story you can tie to your brand?
- Value proposition: Why should people buy from your fashion company?
While searching for a name, don’t emphasize your brand’s operations, like the expensive cutting-edge technology you use or the fact that your shop is elegantly built.
Instead, concentrate on the finer points of your brand, like your brand’s goal; how you’re starting your company so customers can enjoy the little things in life; your vision; bringing the world closer to unique attires, precious stones, and awe-inspiring jewelry; and your value; excellent style, low prices, and teamwork. Details like this will assist you in choosing the ideal name.
4. Make a List of Your Naming Criteria and Begin Brainstorming
Everything we’ve discussed above will help you create your brand’s naming criteria. Your naming criteria will give you a good sense of what the ideal name for your brand would be.
So, get creative, flip your dictionaries and thesauruses for words that match your brand’s naming criteria.
Build a list of short, exciting, creative, memorable, or symbolic words that can help your fashion brand stand out.
But if brainstorming gets too complex and time-consuming, you can always use a company name generator to generate intriguing fashion brand names for your business.
Test Your Name
After generating a list of possible names, don’t just select one at random because it sounds good; gather a small sample of your target audience, run your list through them, and choose the best one they love. Use the USPTO website to confirm if another company has already trademarked the word. Verifying your company’s name with the USPTO is the best way to avoid future copyright litigation.