Guest posting or guest blogging is an act in which you can write a guest post and post on someone else’s website or grant someone else’s written an article on your own website which can make a lot of changes in both the websites.
What is the importance of guest posting in digital marketing?
For a long time we have come to hear that guest posting is a waste of time but it not friends, a guest post on a high authority website can change your entire life. For digital marketing, it is useful in a way that if you wrote a guest post on a high authority website or on a website where traffic is so high and provides your brand link or your website link then chances are high that half of the traffic may visit your link. And a good guest post can also help in increasing your domain authority. By giving your post to popular blogs in your category and by building a targeted audience you can also boost your sales funnel.
Benefits of guest posting in website promotion
There are a lot of benefits of guest posting in website promotion some of them are as follows,
- It helps you to grow your brand awareness.
- It helps you to increase your website’s domain authority
- It helps you to increase your website traffic (Traffic means total visits per month)
- It also helps you to rank on Google’s first page. If you have got a backlink from a high authority website Google instantly tries to boost your ranking.
Is the guest posting safe?
The answer is yes or no type if you have taken backlink from a good and the high authorized guest post website it can grow your website to a great extent but if you have written a guest post for bad websites example porn websites, etc it can also, destroy your website or increase your spam score.
How to approach someone for writing a guest post to their websites;
During this time you will get several peoples on social media platforms like Facebook groups, Instagram pages, etc who are in need of people who can provide a guest post to their websites some offer you for free and some paid so you can choose between them and write to them.
Conclusion
In this article I have given you a lot of information’s about what is guest posting, how it affects your website, is it safe, how to write a guest post in someone’s website, etc which you can follow if you are willing to write a guest post in someone’s website. Some bloggers even hate being asked about guest posting but that’s not the truth guest posting has changed the lives of many bloggers and you can also do it if you are willing to increase your DA(Domain Authority) and your ranking. Overall according to me guest posting is an effecting tip in blogging.