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Google AdWords

Things to Know About PPC Marketing

by adminMarch 12, 2022

written by admin

Although you are new on PPC, I bet you know what digital marketing is. You are on this blog because you are curious to learn about PPC Digital Marketing. Well, you have come to the right place.

First, let’s discuss a little on Digital Marketing. It is the process of advertising your goods or services through internet service including mobile phones, display advertising, and another digital medium.

Now, let’s jump right into PPC Digital Advertising.

What is PPC Digital Marketing?

What is PPC Marketing

Here PPC represents Pay-Per-Click which means you need to pay a certain amount of money to per click on your Ads.

Doesn’t it seem weird? As you need to pay on every click, but this is how it works. You don’t need to worry at all because it is the most popular and effective source of digital marketing.

Another familiar name of PPC is Google AdWords which you might have heard frequently in online marketing fields.

Now, let me take you to the benefits that PPC digital marketing provides in 2019.

Increase Brand Awareness
Faster than SEO
Target your desired audience
Increase sales, revenue, and leads
Provides quick result to business
PPC is measurable and trackable
PPC advertising spend is controllable
You only pay when someone clicks your ads

These are some of the basic benefits that you acquire after implementation of PPC digital marketing into your business.

For your extra knowledge, here are some interesting facts about PPC.

facts about PPC

For every $1.60 spent on Google Ads, you get $3 in revenue as per the study.
According to the study of 2017, more than 7 million advertisers invested a total of $10.1 billion.
There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
The higher your Click-through rate (CTR), the lower is your Cost-per-click (CPC).
Google drives 95% of all paid search ad clicks on mobile.

Learning about benefits and facts might attract you towards PPC digital advertising, but PPC might get really complex on your initial phage if you are a beginner.

So, always take advice and help of known professional before you begin advertising on PPC. Or you can simply read the below contents.

Things you need to consider while PPC advertising:

Keyword research

Keywords are the key to your business success. Keyword research is the most require process that is needed to be performed at the very beginning of your PPC campaign.

Only right and popular keywords can lead tons of traffics to your ads as your ads can be visible to the maximum number of users. You need to have every possible information on the keyword on which you are about to process your PPC advertising like the keyword search volumes, keyword difficulties, competition of keywords, etc.

Bid Optimization

Bid Optimization is essential to optimize keyword bidding. It allows you to separate the necessary amount of bid to the specific keywords.

For example, if one of your keywords is ranked on top of SERP then, you are definitely going to bid the maximum amount of money to that keyword. Whereas, in another case of a lower-ranked keyword is ok with less keyword bidding.

Tracking Conversion

Conversion tracking is really important in PPC or any other advertising because it provides you with information on recent progress or even losses.

This can help you with the information that whether your keyword is making progress/benefit or not. So, you can work accordingly even if your keyword is lacking any needs then you can know before it’s too late.

Quality Score

Quality score is the point that Google decides according to the quality of your ads, keywords and landing page altogether.

Main importance of this is if your quality score is higher then, Google charges lower the Cost-Per-Click (CPC).

Negative Keyword

A negative keyword is a really useful process because it prevents your Google Ads from unwanted visitors and saves your unwanted loss of money. This helps in reduction of CPC and increase the ROI because only interested customers are accessed into your ads.

Ad Extensions

Ad Extensions

Ad Extensions are the information that you present on the Ad view that displays on the Search Engine Result Page. You really need to focus on Ad extension because it helps to drive more traffic and increase the CTR rate. It helps in enhancing your Google Ads.

In Conclusion

PPC (Pay-Per-Click) is worth spending money on. With perfect PPC campaign and implementation, I bet you will not regret its service of digital marketing.

So, if you are thinking about online marketing, go with PPC and uplift your business.

March 12, 2022 0 comments

Digital Marketing

Why Use Google Ads & Hire a Google AdWords Expert

by adminDecember 22, 2020

written by admin

The rising trend of technology helped change the world of marketing and advertising. Gone were the days when you solely use newspapers, televisions, and radio stations to promote your products and services. With the advent of the internet, more people prefer to browse the web regarding products and services that they wish to avail or purchase. If you want to increase your target market, you need to consider doing digital marketing and advertising, such as Google Ads. To ensure that you are targeting the right audience, hiring a Google AdWords Expert is the ideal solution for you.

What Are Google Ads?

With the latest changes in advertising, Google created an online advertising program called Google Ads. It allows business owners or advertisers to create online advertisements. This program enables the businesses to reach potential clients that are searching for products and services similar to what they offer. These paid advertisements would usually appear on the Google search engine results page.

How Google Ads Works?

Businesses will bid for specific placement on a different display, such as brief advertisements, product listings, service offerings, or videos. Once they get the spot, the ads are placed on search engines and non-search websites. Businesses that are not familiar with how Google Ads work can seek help from Google AdWords Expert.

Payment is dependent on the number of times a visitor clicks on your advertisement. Hence, if they do not click your ads, you still get the exposure you need for your brand but without extra costs.

Why Use Google Ads?

Although traditional advertisements, such as newspapers, television, radio stations, billboards, and the like, still works, Google Ads has a different marketing strategy. With Google Ads, it helps businesses pinpoint the targeted audience you want to reach. However, you will still need to work on your advertisement and design it to entice your target customers to click that ad. Hence, the reason why hiring a Google AdWords Expert can help your business craft the perfect advertisements to increase revenue at an affordable cost.

Also, Google AdWords Expert can help customize your keywords for your target customers. They can help develop better keywords so that it is easier for your clients to search for products and services that are related to your business. Remember, the right keyword makes it easier to search, directing your potential customers to your business.

Google Ads has a flexible advertising platform. Unlike the traditional forms of advertisement mentioned above, Google Ads can be accessed anywhere, anytime, and by anyone. It widens the presence of your business on the web, ensuring that customer traffic increases over time, thus improving your revenue.

Keep in mind that it may not be at a fast pace, but you will see a change in the increase in your income. By collaborating with a Google Adwords Expert, they can provide solutions on the best approach that will suit your business to get better results faster.

Why Hire a Google AdWords Expert?

Not everyone understands the technicalities of the online world. Although you know how to use keywords to help drive traffic to your business, Google Ads is not all about that. It is about placement and seeing through these advertisements’ potentials to attract new clients and increase your online presence.

When you work with a Google AdWords expert, you save time and can focus your energy on improving your business as the number of your client’s increases, especially when your Google Ads starts paying off. An expert understands how Google Ads work, so just let them run their magic – and by magic, it means skills. They are called experts for a reason. You pay them for their services and let them do their job to help you come up with the best campaigns and great landing pages.

These experts will also detect any fraudulent activity towards your website. If you know how to prevent your business from being defrauded, then you no longer need an expert. Otherwise, you should leave this task to a Google AdWords Expert. Google Ads is a very technical digital marketing strategy that could make or break your business. Never let the costs of hiring an expert get in the way for you to maximize this program’s full potential. It might seem too costly, but in the long run, you will reap all the benefits. Just trust in the process and work closely with your chosen expert. You will never know how much this program can help your business if you do not contact an expert today.

December 22, 2020 0 comments

Digital Marketing PPC

Google Ads Vs. Facebook Ads – Which is best for your business?

by adminSeptember 21, 2020

written by admin

As the internet usage is increasing day by day, you should make sure that your business website has more reach among the online audience to get more sales. If you don’t have a business website, then you should create one and promote it to get more reach among the potential buyers.

In a recent survey it is found that more than 3.5 billion searches are made in Google Search by the users all around the world. It is estimated that more than 92% of the users in online use Google Search to find about the products/services which they are looking for.

Image Source – https://www.oberlo.com/blog/google-search-statistics

By seeing these stats, it is very clear that as a business owner, you should make sure that you have good reach in online mediums like Google.

From Google, you can able to generate traffic to your website by two ways. One is organic SEO and the other is paid ads. Organic SEO is the way of optimizing the business website to make it rank well on the top for the potential search queries. SEO will take some time and you need to invest more on it to rank it organically. On the other hand, if you have a brand new business website, you can drive more traffic to your business website from Google using the Google AdWords. In Google Ads, you need to pay for each click which the user makes on your ad and lands on your website.

Google Ads Vs. Facebook Ads

When it comes to search engines, Google is the most used search engine by the users all around the world. Similarly when it comes to Social Media platforms, Facebook is the most used social media platform by the users all around the world. So being a business owner, these two sources are the best place for you to promote and get the attention of the right audience for your business.

To get started with the paid campaigns, you may have the confusion on how to get started with. Whether its Google Ads or Facebook Ads. So, here is the solution. Ideal goal for your paid campaign is to drive traffic to the business website. Hence based on your campaign goal and business objective, you can allocate budgets for both Google Ads and Facebook Ads.

By using Google Ads, you can able to drive potential traffic to your business website by targeting specific search queries made by the users. On the other hand, Facebook allows you to run different kinds of ads with the goal of driving traffic to your website, creating brand awareness, generating leads and many more.

Hence based on your business objective, you can plan the paid campaigns. Even Facebook Remarketing is the best option to try if you are starting the campaigns for the first time.

When to use Google Ads?

As you know Google is one of the main source for you to drive traffic to your business website, It can be done via Organic SEO or via Paid Ads as mentioned earlier in this blog. If you are starting a new business website, Then you need to spend some months on SEO to rank for your keywords. So, in the mean time you can get started with the paid ads and drive traffic to your website from Google Search.

Google Ads platforms allows you to target the users who are searching for very specific search queries related to your business and show ads for them. Even you can target the users based on the various demographic options like Age, Gender, Location, etc.

You need to pay for Google based on the number of clicks that you have received for your ads. The cost per click may vary based on the search queries you target.So you can use Google Ads to drive traffic to your website instantly and get more inquiries for your business.

When to use Facebook Ads?

If your business website is getting traffic organically and also from Google Ads, then its time for you to use the Facebook Ads for remarketing. Facebook is used by many users all around the world and hence it would be the best place for you to target your audience with custom ads.

By using the Facebook Remarketing campaign, you can retarget the users who have visited your website already with the custom ads. So this will help you to get more reach and also can make the old users to return to your website. If you are business is products based, then normally the users will compare two to three websites before buying a product, In this case, remarketing ads will greatly help you to make the users return to your website and result in conversion.

Not only for Remarketing, you can use the Facebook Ads for targeted marketing as well. If you are starting a new business and if you would like to get more reach for your brand among the users in a particular location. Then you can use the Facebook Ads to show ads for the users who are in the particular location.

You can also target the users based on various options like age, gender, interest, work, etc. Facebook provides more detailed targeting options for you to target the right audience for your business. So based on your business objective you can use both Google Ads and the Facebook Ads to get more conversions.

Hire the best consultants!

As a business owner, you should allocate dedicated budget for the paid campaigns to get more sales. You can hire the best PPC & Facebook Ads Consultant like Dinesh Kumar VM from ClickDo, founded by the Digital Entrepreneur Fernando Raymond. They will help you with the best paid campaign strategy for your business. Consultants at ClickDo have more experience in handling the paid campaigns and you can check more successful case studies in their website. Campaign strategy plays vital role in the success rate of the campaign.

September 21, 2020 0 comments