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Google Ads

Why Use Google Ads & Hire a Google AdWords Expert

by adminDecember 22, 2020

written by admin

The rising trend of technology helped change the world of marketing and advertising. Gone were the days when you solely use newspapers, televisions, and radio stations to promote your products and services. With the advent of the internet, more people prefer to browse the web regarding products and services that they wish to avail or purchase. If you want to increase your target market, you need to consider doing digital marketing and advertising, such as Google Ads. To ensure that you are targeting the right audience, hiring a Google AdWords Expert is the ideal solution for you.

What Are Google Ads?

With the latest changes in advertising, Google created an online advertising program called Google Ads. It allows business owners or advertisers to create online advertisements. This program enables the businesses to reach potential clients that are searching for products and services similar to what they offer. These paid advertisements would usually appear on the Google search engine results page.

How Google Ads Works?

Businesses will bid for specific placement on a different display, such as brief advertisements, product listings, service offerings, or videos. Once they get the spot, the ads are placed on search engines and non-search websites. Businesses that are not familiar with how Google Ads work can seek help from Google AdWords Expert.

Payment is dependent on the number of times a visitor clicks on your advertisement. Hence, if they do not click your ads, you still get the exposure you need for your brand but without extra costs.

Why Use Google Ads?

Although traditional advertisements, such as newspapers, television, radio stations, billboards, and the like, still works, Google Ads has a different marketing strategy. With Google Ads, it helps businesses pinpoint the targeted audience you want to reach. However, you will still need to work on your advertisement and design it to entice your target customers to click that ad. Hence, the reason why hiring a Google AdWords Expert can help your business craft the perfect advertisements to increase revenue at an affordable cost.

Also, Google AdWords Expert can help customize your keywords for your target customers. They can help develop better keywords so that it is easier for your clients to search for products and services that are related to your business. Remember, the right keyword makes it easier to search, directing your potential customers to your business.

Google Ads has a flexible advertising platform. Unlike the traditional forms of advertisement mentioned above, Google Ads can be accessed anywhere, anytime, and by anyone. It widens the presence of your business on the web, ensuring that customer traffic increases over time, thus improving your revenue.

Keep in mind that it may not be at a fast pace, but you will see a change in the increase in your income. By collaborating with a Google Adwords Expert, they can provide solutions on the best approach that will suit your business to get better results faster.

Why Hire a Google AdWords Expert?

Not everyone understands the technicalities of the online world. Although you know how to use keywords to help drive traffic to your business, Google Ads is not all about that. It is about placement and seeing through these advertisements’ potentials to attract new clients and increase your online presence.

When you work with a Google AdWords expert, you save time and can focus your energy on improving your business as the number of your client’s increases, especially when your Google Ads starts paying off. An expert understands how Google Ads work, so just let them run their magic – and by magic, it means skills. They are called experts for a reason. You pay them for their services and let them do their job to help you come up with the best campaigns and great landing pages.

These experts will also detect any fraudulent activity towards your website. If you know how to prevent your business from being defrauded, then you no longer need an expert. Otherwise, you should leave this task to a Google AdWords Expert. Google Ads is a very technical digital marketing strategy that could make or break your business. Never let the costs of hiring an expert get in the way for you to maximize this program’s full potential. It might seem too costly, but in the long run, you will reap all the benefits. Just trust in the process and work closely with your chosen expert. You will never know how much this program can help your business if you do not contact an expert today.

December 22, 2020 0 comments

Google Ads Vs. Facebook Ads – Which is best for your business?

by adminSeptember 21, 2020

written by admin

As the internet usage is increasing day by day, you should make sure that your business website has more reach among the online audience to get more sales. If you don’t have a business website, then you should create one and promote it to get more reach among the potential buyers.

In a recent survey it is found that more than 3.5 billion searches are made in Google Search by the users all around the world. It is estimated that more than 92% of the users in online use Google Search to find about the products/services which they are looking for.

Image Source – https://www.oberlo.com/blog/google-search-statistics

By seeing these stats, it is very clear that as a business owner, you should make sure that you have good reach in online mediums like Google.

From Google, you can able to generate traffic to your website by two ways. One is organic SEO and the other is paid ads. Organic SEO is the way of optimizing the business website to make it rank well on the top for the potential search queries. SEO will take some time and you need to invest more on it to rank it organically. On the other hand, if you have a brand new business website, you can drive more traffic to your business website from Google using the Google AdWords. In Google Ads, you need to pay for each click which the user makes on your ad and lands on your website.

Google Ads Vs. Facebook Ads

When it comes to search engines, Google is the most used search engine by the users all around the world. Similarly when it comes to Social Media platforms, Facebook is the most used social media platform by the users all around the world. So being a business owner, these two sources are the best place for you to promote and get the attention of the right audience for your business.

To get started with the paid campaigns, you may have the confusion on how to get started with. Whether its Google Ads or Facebook Ads. So, here is the solution. Ideal goal for your paid campaign is to drive traffic to the business website. Hence based on your campaign goal and business objective, you can allocate budgets for both Google Ads and Facebook Ads.

By using Google Ads, you can able to drive potential traffic to your business website by targeting specific search queries made by the users. On the other hand, Facebook allows you to run different kinds of ads with the goal of driving traffic to your website, creating brand awareness, generating leads and many more.

Hence based on your business objective, you can plan the paid campaigns. Even Facebook Remarketing is the best option to try if you are starting the campaigns for the first time.

When to use Google Ads?

As you know Google is one of the main source for you to drive traffic to your business website, It can be done via Organic SEO or via Paid Ads as mentioned earlier in this blog. If you are starting a new business website, Then you need to spend some months on SEO to rank for your keywords. So, in the mean time you can get started with the paid ads and drive traffic to your website from Google Search.

Google Ads platforms allows you to target the users who are searching for very specific search queries related to your business and show ads for them. Even you can target the users based on the various demographic options like Age, Gender, Location, etc.

You need to pay for Google based on the number of clicks that you have received for your ads. The cost per click may vary based on the search queries you target.So you can use Google Ads to drive traffic to your website instantly and get more inquiries for your business.

When to use Facebook Ads?

If your business website is getting traffic organically and also from Google Ads, then its time for you to use the Facebook Ads for remarketing. Facebook is used by many users all around the world and hence it would be the best place for you to target your audience with custom ads.

By using the Facebook Remarketing campaign, you can retarget the users who have visited your website already with the custom ads. So this will help you to get more reach and also can make the old users to return to your website. If you are business is products based, then normally the users will compare two to three websites before buying a product, In this case, remarketing ads will greatly help you to make the users return to your website and result in conversion.

Not only for Remarketing, you can use the Facebook Ads for targeted marketing as well. If you are starting a new business and if you would like to get more reach for your brand among the users in a particular location. Then you can use the Facebook Ads to show ads for the users who are in the particular location.

You can also target the users based on various options like age, gender, interest, work, etc. Facebook provides more detailed targeting options for you to target the right audience for your business. So based on your business objective you can use both Google Ads and the Facebook Ads to get more conversions.

Hire the best consultants!

As a business owner, you should allocate dedicated budget for the paid campaigns to get more sales. You can hire the best PPC & Facebook Ads Consultant like Dinesh Kumar VM from ClickDo, founded by the Digital Entrepreneur Fernando Raymond. They will help you with the best paid campaign strategy for your business. Consultants at ClickDo have more experience in handling the paid campaigns and you can check more successful case studies in their website. Campaign strategy plays vital role in the success rate of the campaign.

September 21, 2020 0 comments

Digital Marketing PPC

How to Make Sure You Are Working with the Right PPC Agency?

by adminAugust 8, 2020

written by admin

Pay-per-click is a crucial method to get steady website traffic and new leads. It also helps small and medium businesses achieve consistent web presence and develop brand recognition. To achieve better results from your campaigns, you need to partner with the right PPC agency. Here are some ways to ensure you are working with the right consultant.

Certifications

Digital marketing trends constantly evolve, and you need to fast adapt to these changes. Leading PPC agencies take their team’s education seriously. Several PPC certifications impart basic to advanced knowledge about PPC tools.

One of them is Google Ads certification, a professional accreditation offered by Google to individuals who demonstrate basic proficiency in basic and advanced aspects of Google Ads. A person with Google Ads certification is seen as an expert in online advertising.

Before you choose any PPC agency, you need to check the certifications their staff has. Some certifications you need to check for include:

Google Ads certification
YouTube Ads certification
Bing Ads certification
Facebook Blueprint certification

Leading PPC agencies have badges like Google Partner Agency or Facebook Marketing partner, which ensures that the agency has marketing staff with good PPC knowledge to drive positive results.

Communication

Communication is an essential aspect of any partnership, and the PPC campaign is no different. Before selecting a PPC partner, you need to establish how exactly both parties will communicate. Every consultant has different modes of communication and frequencies. However, the agency must be ready to align the communication model to suit your needs.

When evaluating a PPC consultant, ask agencies about their communication process. They must offer a single point of contact to ensure communication is efficient and effective. You need to look at how quickly they respond to your questions, concerns, and change in strategies.

The partnership with PPC agencies is long and may last a few years. Communication plays a vital role in collaboration. Hence, the communication aspect is crucial. Some questions you must ask here are:

Do you like speaking to them?
Do they make you comfortable when you speak about your concerns?
Are they able to address all concerns effectively?

Contracts

Contracts of any type are binding on both parties. Hence, you need to be careful while signing any contract. If you are working with a PPC consultant for the first time, you might be fearful of signing a contract for 6-months or a year. However, there is a reason for most PPC agencies looking for 6-month or year-long contracts.

Building a PPC campaign from scratch involves lots of work and money. Most agencies don’t earn an ROI for their clients for the first few months. It may take a substantial time to see results and growth in revenue. Sometimes, it can take around three months to see results.

While contracts are standard in the PPC arena, you need to be careful about the terms and conditions. If you are doubtful about any of them, you can seek legal advice. Make sure the contract is aligned to your goals and expectations before signing along the dotted line.

Industry Experience

Every industry and its audience is different. Hence, no single PPC strategy applies to all. The rules and strategy of customer engagement change with the business niche. While choosing a PPC consultant, make sure the agency has industry experience related to your business.

When you select an agency with experience in your business niche, they will be more effective and resonant in creating an ad copy that strikes with the audience. It increases the chances of your success, and you may see results faster.

Strategy

The PPC consulting agency is successful based on its PPC strategy. It can be challenging to assess the PPC consultant’s strategic abilities before signing a contract, but there are other ways to find out.

Does the agency know which platforms to target?
If you have an existing strategy, do they have suggestions to do things differently?
Can they explain how they will ensure the budget is spent most efficiently?

Transparency

Another important factor while working with a PPC consultant is transparency. The agency should be willing to share the work details with you. This will help you know how the marketing budget is being utilized and how often they are working on your PPC campaign. A lack of transparency is always a sign that the company does not know what it does or maybe engaged with other clients’ work.

Take your time to evaluate the agency before making a decision. Working with the right agency will bring good dividends, and it will put your business on the fast track of growth.

This article is written by David Smith, a copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing the tangible ROI quickly. He loves reading books and car racing.

August 8, 2020 0 comments