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Ecommerce SEO

Drive Traffic, Boost Sales: Expert SEO Tips for Ecommerce Success

by adminApril 4, 2024

written by admin

In the vast and ever-expanding digital marketplace, optimizing your ecommerce website for search engines is necessary to drive traffic and ultimately boost sales. With millions of online stores competing for attention, implementing effective SEO strategies tailored specifically for ecommerce sites is essential. In this comprehensive guide, we will explain expert SEO tips designed to elevate your ecommerce platform’s visibility, enhance user experience, and maximize conversions.

1. Conduct Comprehensive Keyword Research

Keyword research forms the cornerstone of any successful SEO strategy. For ecommerce sites, it’s crucial to identify relevant keywords that align with your products and target audience’s search intent. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to uncover high-volume keywords with reasonable competition. Long-tail keywords, including product names, attributes, and descriptive phrases, can often yield better conversion rates.

2. Optimize Product Pages

Each product page on your ecommerce website presents a valuable opportunity to attract organic traffic. Optimize product titles, meta descriptions, and URLs with targeted keywords to enhance visibility in search results. Use unique, compelling product descriptions that not only inform but also persuade potential customers. Additionally, utilize schema markup to provide search engines with structured data about your products, improving their chances of being featured in rich snippets.

3. Prioritize Site Speed and Mobile Responsiveness

In ecommerce SEO, site speed and mobile responsiveness are non-negotiable factors. Search engines prioritize user experience, and slow-loading or poorly optimized websites are penalized accordingly. Utilize tools like Google PageSpeed Insights to identify performance and implement necessary optimizations such as image compression, browser caching, and minification of CSS and JavaScript files. Ensure seamless responsiveness across various devices and screen sizes to cater to the growing mobile audience.

4. Optimize for Voice Search

With the creation of voice-activated assistants like Siri, Alexa, and Google Assistant, optimizing your ecommerce site for voice search has become imperative. Voice queries tend to be conversational and long-tail, emphasizing the importance of natural language optimization. Focus on answering common questions related to your products and integrate conversational keywords into your content. Additionally, leverage local SEO strategies to capture voice searches with local intent, such as “near me” queries.

5. Enhance Internal Linking Structure

A well-organized internal linking structure not only facilitates navigation for users but also distributes link equity throughout your website. Implement strategic internal links between product pages, category pages, and relevant blog posts to guide visitors through your site and encourage deeper exploration. Utilize descriptive anchor text that incorporates relevant keywords to reinforce the topical relevance of linked pages. Additionally, periodically audit and update your internal links to ensure optimal performance.

6. Leverage User-Generated Content

User-generated content (UGC), such as product reviews, testimonials, and social media mentions, can significantly impact your ecommerce site’s SEO performance. Encourage satisfied customers to leave reviews and ratings for purchased products, as these user-generated signals are valued by search engines. Showcase UGC prominently on product pages to win trust and authenticity among potential buyers. Additionally, actively engage with customers on social media platforms to create a community around your brand and amplify UGC.

7. Implement Structured Data Markup

Structured data markup, also known as schema markup, provides search engines with additional context about the content on your ecommerce site. Implementing structured data markup enables search engines to display rich snippets, such as product prices, availability, and review ratings, directly in search results. Use schema markup for product pages, breadcrumbs, organization information, and other relevant elements to enhance visibility and click-through rates.

8. Optimize for Local SEO

For ecommerce businesses with physical storefronts or serving specific geographic regions, local SEO optimization is necessary. Claim and optimize your Google My Business listing with accurate business information, including address, phone number, and business hours. Consistently maintain NAP (Name, Address, Phone Number) consistency across all online directories and platforms. Additionally, create location-specific landing pages and tailor your content to address local customer needs and preferences.

9. Invest in High-Quality Visual Content

Visual content plays an important role in capturing and retaining the attention of online buyers. Invest in high-quality product images and videos that showcase your products from multiple angles and in various contexts. Optimize image alt text with descriptive keywords to improve accessibility and enhance search engine visibility. Additionally, use visual content across social media platforms, image search engines, and visual discovery channels to expand your ecommerce site’s reach.

10. Monitor and Analyze Performance Metrics

Effective SEO optimization is an ongoing process that requires constant monitoring and analysis of performance metrics. Utilize tools like Google Analytics, Google Search Console, and third-party SEO tools to track key performance indicators such as organic traffic, keyword rankings, conversion rates, and bounce rates. Identify trends, insights, and areas for improvement based on data-driven analysis, and iteratively refine your SEO strategy to achieve sustainable growth and success.

In conclusion, implementing expert SEO techniques customized specifically for ecommerce sites is essential to drive traffic, enhance visibility, and ultimately boost sales. By conducting comprehensive keyword research, optimizing product pages, prioritizing site speed and mobile responsiveness, and implementing advanced SEO techniques such as voice search optimization, internal linking, and structured data markup, ecommerce businesses can position themselves for ongoing success in the competitive market. Remember, SEO is not a one-time effort but an ongoing process to optimizing and refining your online presence to meet the evolving needs of your audience and search engines alike.

April 4, 2024 0 comments

Why Is Ecommerce SEO Crucial For Your Website?

by adminJune 24, 2021

written by admin

Remember why you created your e-commerce website in the first place? More people, more customers, more sales, more profits…

You spent a lot of time and fortune building that highly functional website, but you can still not see any traffic coming in. This is probably because you did not give due attention to its Search Engine Optimization.

SEO is crucial for the survival of your Ecommerce website in this world of cutthroat competition. Counting on the PPC ads alone will not guarantee your website’s visibility for a longer time, but nurturing it with SEO will be rewarding in the long run. SEO makes your web pages rank on the top of Search Engine Result Pages. This will lead to organic growth in your sales by making it visible to the audience searching for your products.

Social media or paid ads will serve the marketing funnel for as long as you continue putting in money and effort to it. On the other hand, the efforts invested in Ecommerce SEO will gradually help you rank, and once you start ranking, you attract high-quality traffic at no recurring cost.

But what should be done? What SEO practices can help you steal the limelight from the eCommerce giants? Let’s unfold the answers.

What is E-commerce SEO?

Search Engine Optimization is the science of making your website friendly with search engines, like Google. An ecommerce SEO strategy will make your Ecommerce website visible in the search results as soon as the potential buyer searches for your specific keywords.

But how?

Present your product with beautiful pictures and videos
Improve the user experience by reducing the page load time of all the webpages, on both desktops as well as on mobile.
Keep linking your content.
Add beautiful descriptions optimized with keywords.
Add customer reviews that help in making purchase decisions.
Keep the site interesting in a way that the visitors do not wish to leave to do more comparison or research.

We’ll be talking more on that later, but first things first, let’s add weight to the fact that ecommerce SEO should not be ignored.

Why Do You Need To Take Care of e-commerce SEO?

Did you know, Covid19 necessitated for all businesses to move online because even when the world was not moving, the e-commerce market didn’t stop! As a result, there was a huge rise in the number of e-commerce websites. But eventually, only a few of them make it to the top search result.

Facts say that almost 50% of the buyers head to google before making a purchase decision. And the e-commerce websites that rank organically get approximately 80% of the clicks. This means, if e-commerce SEO is done right, you can get a business of almost $800 million!! Isn’t that huge?

Research by Outbrain stated that search had become the number 1 driver of traffic to e-commerce sites, combating social media by 300%.

SEO is a result of the combined efforts of Marketing, Web design, Copywriting and Networking. But why should you care?

Let’s understand the profit math involved with the following example.

You own a mobile accessories shop, Hello Stylish Store. You want to rank for the keyword “stylish mobile cases”. When someone searches close to your keyword, Google will be showing ads and the organic listings for that particular phrase. (Also, most of the clicks go to organic results, and >95% of people don’t go past the first page.)

Now, let us assume ‘stylish mobile cases’ get somewhere close to 10,000 searches per month. Even if 30% of those searches click for your e-commerce website, ranking #1 for this keyword, you will get 3000 clicks.

And, if you have a conversion rate of 20%, you are most likely to get 600 sales per month!

Now, this is happening with just one keyword; imagine the wonders you can do with multiple keywords. Moreover, you do not even have to invest your money in running ads; only concentrate your efforts on SEO.

You know why to do it, let’s learn how to do it!

1. Keyword Research:

This is indeed the most crucial step. If you target the wrong keywords or if you channel all your SEO tactics on keywords that do not have too much traffic, then it’s all a sham!

You need to figure out the intent of the search, it could be buying, or it could be out of curiosity. For example, ‘buy pink mobile cases’ will be searched by a buyer and “best pink mobile case” will be searched by someone who might only wish to know about the product and not buy.

You can use the following for keyword research for e-commerce SEO:

Amazon

Type your seed keyword, for example, “mobile case” is the search box and Amazon is going to flood you with the keywords that are highly searched by the buyers. The Amazon Keyword Tool is a blessing, too, wherein you can do 3 free searches, and you know the high-buyer-intent keywords. Do this for all your products, and there you are with the high-performing keywords for your e-commerce website.

Competitor Research

RULE 101: All is fair in love, war, and SEO!

You can steal the keywords from your high-ranking competitors and perform some PPC analysis. This can be a help, but you must definitely not rely on this finding blindly. An experienced ecommerce SEO agency can also help you through this process.

Tools for SEO

There are tools that can help in the easy peasy analysis of the most relevant keywords. Type a competitor name in the site explorer tools, and check their Organic keywords. Apply filters like position max 20, volume min 200, etc., to find the top-of-the-chart keywords.

Moreover, the content gap tool becomes your friend and tells you the keywords that your competitors are ranking on but not you. You will be able to know more about such tools here.

Once the list is ready, let’s move on to using these keyword monsters.

2. On-page SEO for eCommerce:

When a visitor lands on your e-commerce website, they immediately get access to all the pages of your website. Therefore, it is inarguably crucial to optimize those web pages. First things first, put your target keyword in the following places:

In the URL
In the H1 (Title) tag.
In the body
In image alt text (Google can’t see, but can read!)
In Metadata

SECRET TIP: Write at least 1000 words to be able to rank better because long-format content performs better.

3. Link Building for Ecommerce:

DID YOU KNOW: Backlinks from websites that have high domain authority are the fastest way to improve your ranking?

So, doing off-page SEO for your e-commerce website might be time-consuming, but it reaps gold- for sure! But, how can this link-building be done? Start taking notes:

Resource page link building will allow you to be a part of a page that has a lot of links related to your product. To find such sites, simply Google “inurl:resources + abc” (abc can be your product, topic, or industry)”. Send them a mail to add a link about your product as well.
Collaboration with Influencers is a simple act of paying a high domain authority website to ask them to keep a link to your website on their website. This link could be a product page or a blog post, or a PR.

Stealing Competitor links help you outrank your competitors easily. Use Ahrefs and enter their URL into the site explorer. Click on the backlinks -> One link per domain -> Dofollow. Now you know where your competitors are getting the backlinks from!

In a nutshell, we would like to conclude by emphasizing the fact that “Ecommerce SEO each day keeps you at pay.” So, if you wish to get millions and millions of visitors and buyers to your e-commerce website, you will have to start today! Consult an e-commerce SEO consultant or follow our guide, and if you wish to learn about each of the steps in detail, then drop us a comment!

June 24, 2021 0 comments

Digital Marketing SEO

Why Your eCommerce Business Needs SEO Help Now More Than Ever

by adminNovember 24, 2020

written by admin

Due to the ongoing pandemic, the economic condition has taken a hit all over the world. Consumers are buying more conservatively and sellers are closing down shops due to low profits or reduced workforce. A report by Merkle suggests that 79% of consumers will continue to spend more conservatively in the coming months.

Talking about SEO services by Brainvire, this is a double-edged sword. Even though people spend less money, they spend a bigger percentage of it online. 62% of consumers shop online more now compared to the pre-pandemic phase, according to Bazaarvoice.

So the need of the hour is to improve the online presence and reduce costs at the same time. This is where SEO comes in.

Search Engine Optimization (or SEO) is one of the most used internet marketing strategies. The main concept of this strategy is to increase the ranks of the websites on search engines, like Google. A lot of people think that SEO is good for blogging and other article-based businesses only. However, this is not true as it can be an essential tool in your arsenal to make your business grow.

Here are some reasons that your business might need SEO more than ever.

1. Low Competition At the Moment

The ongoing pandemic has bought the world to a halt. The effects of the pandemic percolated into every aspect of day-to-day life. Apart from the lives lost, a major consequence of the pandemic is the lockdown. This lockdown has caused financial problems for millions of people, the stock markets have plummeted and the world economy is in a disarray.

Due to the financial crisis caused by the lockdown, the general spending of the public has decreased as they try to save money for the future. The same is true for the corporate sector too. Companies are also in the phase of cutting costs and saving as much money as possible.

Marketing is one area in which companies have cut costs considerably. They aren’t spending as much money on marketing their products as they used to. But this is a short-sighted approach as internet traffic has increased during the lockdown. With nothing to do at home, people are surfing the internet more.

With other companies not investing much in marketing and more people on the internet, this is the perfect period to implement Ecommerce SEO and increase personal rankings on Google and other search engines.

Also, the pandemic and the consequent lockdown won’t stay forever. This means, when the lockdown is over, companies that invested in marketing through SEO have an advantage in keeping their lead in the market.

2. SEO expenses can be tracked

Keeping a track of all the expenses is one of the most common problems while running an eCommerce business. But keeping a track of all the expenses also incurs cost. Preferred practices are those that incur less cost and less manual labor.

SEO is an online utility. Tracking the costs of SEO research and tools is done digitally. Implementation of SEO increases traffic and improves user experience. It is very easy to monitor and measure using tools, like Google Analytics, you get a complete idea of how many users discovered your website through organic searches.

According to W3Techs, 52.9 percent of all websites on the internet use Google Analytics.

3. eCommerce Sales increases when there is a shortage

When the news of the pandemic spread globally, the demand for daily essentials saw a huge spike. Toilet paper, soap, and sanitizers are prime examples of it. People really go crazy over the simplest of things when there is a shortage of it.

The end of the lockdown promises the same trend to unfold. Currently, most businesses have reduced production due to the low demand for novelty products, like clothes that people don’t buy so much anymore. But the change is near.

When the lockdown is over, experts expect a rise in the demand for all kinds of products. Production and demand are incapable of rising at the same, which creates more demand and the things that are available in less quantity gain more novelty automatically. This is human nature!

Investing in SEO ensures that when the demand is at its peak and people search for a product, the optimized website is what people land on. Doing this allows businesses to target consumers for the specific kind of product that they sell. A source of credibility for a website in a higher ranking on the search engine, which makes people more eager to buy from high-ranking SEO optimized pages.

The number one ranked website is 10 times more likely to get a hit than the tenth-ranked website.

This is reason enough to try and rank higher though better SEO. So, a good idea for businesses is to research the kind of products that it sells and also its competitors. This ensures longevity and higher profits.

4. Opting for Digital Marketing is very useful these days

Since the pandemic hit, maintaining distance is very important. This means that people don’t go out to discover new stuff. So there is no one to notice the advertisement on billboards. The cost of a printed advertisement is high and the number of people it is going to reach is very low. People stuck in their homes have nothing better to do than surf the internet. There is a way to turn this seemingly dull situation into an opportunity.

Since most people are at home, using the internet marketing is a blessing in disguise. The reach of this digital marketing is immense.

Conclusions

SEO is a very powerful and effective tool and if used properly, it yields long-lasting results. However, implementing good SEO is hard work and it takes time. It is not something you do in a single day! So, invest in SEO with enough research baking it to see fruitful results.

November 24, 2020 0 comments