Digital marketing is a field that is constantly changing.
According to a recent report, over 6.6 billion people use smartphones. That’s about 83.72% of the world’s population.
For your business to thrive, you need to continue being relevant while keeping up with the latest trends.
- Provide Something of Value for Free
2022 is a year of recouping after the COVID-19 global pandemic. People are looking for ways to rebuild their lives after losing jobs or foreclosing on their homes.
Even businesses are still working to reinvent how they handle their day-to-day operations while still managing to generate revenue. But to do this, companies need to think outside of the box.
This is a great opportunity to offer something of value to your customers for free. It’s a perfect way to grow your email list or increase your B2B lead generation.
- Focus On Social Media Communities
Social media has completely changed how consumers make purchasing decisions. More people are buying from small businesses they connect with on social media than ever before.
As a business, it’s important to focus more of your social media efforts on building a community and nurturing the relationships you build. For instance, instead of spamming your followers with posts focused on your products, offer them something of value or ask questions.
It’s about engaging with people to be a part of the conversation rather than talking at them.
- Create Custom Experiences
People like to feel like they’re being treated special. When someone gets to have a custom experience, they’re more likely to purchase from your business again.
According to Forbes, 66% of customers expect companies to understand their individual needs and expectations and around 68% of people expect brands to show a sense of empathy.
Personalization tactics, through email or remarketing campaigns, can help enhance your brand loyalty while providing a sense of unique attentiveness towards your customers.
- Improve Your Video Content
Video is now one of the highest engaged forms of content out there. Through TikTok, Instagram Reels, and even YouTube Shorts, short-form video is dominating people’s feeds.
You may not think your business is cut out for TikTok because your demographic is an older audience. But you’d be surprised to learn that the older generations are catching on to these video trends.
Rather than trying to put video content on all the major social media platforms, choose the one your audience is most likely to be using. Focus your efforts there rather than spreading yourself too thin.
- Prioritize Customer Privacy
Documentaries like The Social Dilemma on Netflix have built a huge awareness for how privacy is impacted online. Customers are showing more concern with what is being done about their privacy when visiting websites or using their platforms.
They’re leerier about sending their email into new campaigns or clicking “accept” when asking about sharing cookies. It’s critical for businesses to make privacy for their customers a priority to show that sense of empathy and care.
The safer they feel with your company, the more likely they are to do business with you.
- Ensure Your Website Is Mobile-Friendly
As we mentioned at the beginning of this article, more people have a mobile device than ever before. That means more purchases, as small as a new set of plates to as large as getting pre-approved for a home mortgage, are being made with a few clicks of their phone.
If your website isn’t yet mobile-friendly, you’re several steps behind your competition. A great way to check the status of your site is through Google’s Mobile-Friendly Test on their Search Console.
Simply type in your website, and Google will run a full diagnostic of your website as it appears through a mobile device. It’ll present to you any major issues your site may have and steps you can take to address them.
Conclusion
As we end the first quarter of 2022, you may need to take some time to reevaluate the digital marketing tactics your business is using. The key component when creating your campaigns is to focus on the user’s experience.
This means how you’ve personalized their emails, how you engage with them on social media, or what types of privacy concerns they need to have addressed. Take your business to the next level by focusing on the customer first – the rest will follow.