Almost all businesses have to include digital marketing in their strategy. There is no getting around it. And with the wide gap between the demand and supply of digital marketers, there is a plethora of opportunities for individuals who want to work in this field.
Digital marketing is similar to traditional marketing. There is a product you have to sell and you have to find ways to engage the customers and build brand awareness. All the approaches you take helps you close the sale. There are more roles and skills involved in Digital Marketing. This also makes it more versatile and flexible in nature. As a Digital Marketing professional, you can get involved in one of the following areas:
- Analytics
- Audio/video production
- Content curation and management
- Copywriting and editing
- E-commerce
- Email Marketing
- Interactive technology
- Marketing automation
- Marketing strategy
- Mobile marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Web design
- Web development
Digital Marketing is a field that has room for business, creative, and tech people. There is a multitude of avenues for you to choose from. It’s best that you focus on just a few things and then move from there. This is an engaging and ever-changing field. There will always be something new for you. If you work for an agency, you will be dealing with different clients, meaning that you will never get bored. Apart from this, here are some reasons why making a career switch to Digital Marketing is the best choice for you:
- The skills gap – Currently, there is a huge demand in the industry for people with digital skills, especially for the ones who have soft skills and are in the middle-income bracket. So, if you are getting training in this area, it is a good thing to continue and make the career switch.
- Versatility – If you choose a specialization or a career path in Digital Marketing and you want to switch lanes later, only a little training will allow you to make the switch. This is because you will be learning new skills while building on your existing ones. There are multiple choices with multiple learning opportunities. Digital marketing is a field in which different skills fit with each other in different ways.
- Ever-evolving industry – When an industry is constantly changing and growing, you will always find something new to learn. Now, even if you are not involved with these initiatives, you can learn and follow along. There is a wide range of specialists in a digital marketing agency. So, you will be working with professionals from different backgrounds. Everyone will come together to create marketing strategies for the client. You will already have a basic idea of what they do which will make the change easier.
- Income – When there is an increased demand for a job, it is easy to negotiate the income. It doesn’t matter if you are working as a full-time employee or a freelancer. As long as you are able to showcase your skills, you can negotiate a higher income. And with more experience, you can expect a handsome package. The average salary for a Digital Marketing Manager in India is ₹541711.
- Creative – If you are a creative person, you will get several opportunities to showcase it in your writing, audio/video production, and design. In fact, there is a lot of room for creativity on a day-to-day basis. You will have to find new ways of marketing products, engaging audiences, and solving problems.
- Training – You can get the training to be a Digital Marketing professional from the comfort of your home. You can learn at your own pace. There are many options for you to learn the required skills and build a career in the field of Digital Marketing. You can pursue a Digital Marketing course online, create a blog or a site, get some freelance or volunteer work, work on your social media, etc. This way, you will be creating a solid portfolio without even leaving your house. For most of the Digital Marketing specialties, you won’t have to spend thousands of rupees sitting in a classroom. You can build your skills through the training mode that suits your best.
Anyone can make a career in a field that is related to marketing. Whatever domain you choose will depend on your interests and skills. You don’t need to have a strong technical background for this field. However, if you are familiar with the basics of coding or web design, it will set you apart from the competition and help you move ahead.
Digital Marketing is a dynamic field. So, you need to continue learning in order to stay relevant. It is important to be a self-starter, meaning that you should be able to teach yourself new technologies and skills. Also, you must be a creative problem solver. People who are curious, proactive, innovative, creative, adaptable, a natural leader, and have good business sense are able to do well in most of the domains of Digital Marketing.
If you are working in the field of marketing management, design, web development, or copywriting, you already have several transferable skills that can be used for digital marketing. You need to start with your personal branding. It is important to build your portfolio in order to create a unique digital presence.
Apart from this, it is also important to stay updated with the latest trends. You must have a solid understanding of the trends like virtual reality and AI and how they can be used for marketing. It is your responsibility to ensure that your social media accounts are consistent with your aptitude and skills. This means that you should talk about the things that you are interested in. Start a blog, join discussion forums, connect to people on Facebook groups. You can also participate in a reputable and comprehensive Digital Marketing course online and get an official certification in the core areas of digital marketing. Once you have the certification, you will be able to get ahead of your peers.