digital marketing agencies Archives

If you are one of those people who are wondering exactly what a digital marketing agency does, you have come to the right place, as we take an in-depth look into a digital marketing agency and how they work their magic. Let’s start with the client’s goals, which are likely to include driving traffic to their website and branding, which can be achieved in a number of ways and with that in mind, here are some of the strategies that a digital marketing might use.

Search Engine Optimisation (SEO)

Google and other search engines are used by millions of global consumers to source products and services and the sooner your website is optimised for search engines, the better. How does that work? The SEO technicians have an insight into the inner workings of Google’s search engine and that knowledge enables them to boost their clients’ rankings within specific Google searches. Let’s say, as an example, you own an e-store that sells auto parts and when you use Google to search for ‘car parts (plus your location)’ where does your website come in the rankings? Location is a critical factor and this is what the SEO technicians focus on with localised SEO targeting those within a specific area. For businesses with a global market, specific SEO strategies are used and helping Google to notice your website is a smart thing to do, putting you at the top of the tree.

Social Media

This relatively new phenomenon offers the marketer serious potential; how many people do you know that don’t have a Facebook account? All ages are daily visitors to their page, to keep up with family and friends; while you can hire an SEO agency to do some Facebook remarketing and target recent visitors to your page.

There are many ways Facebook can be used as a marketing tool.

Generate a Facebook following – Users are notified when you post.
Facebook Ads.
Boost a Facebook post to reach 1000s of users chosen from a range of variables.
Joining groups and networking.

Pay Per Click Advertising

Those ads you see when watching a YouTube documentary fall within pay per click advertising, and as the name suggests, you only pay when a user clicks on your ad. There are many platforms; Google Ads places your content right next to the first search results, which is a prime location for a link and with a leading SEO agency at hand, your campaign will exceed even your high expectations. Click here for tips on setting up an e-commerce business.

Branding

If you are looking for brand awareness, the digital marketing agency has leading professionals who can create a campaign to achieve your branding goals. Once the client has revealed what they are looking to achieve, the team can get to work and compile an effective branding campaign that uses the best platforms to present rich content.

Web Design & Content

The SEO agency would have web designers who can create unique digital platforms with powerful features using state of the art applications. Your company website is your portal to the global business arena and it says a lot about the organisation and what it’s about. This means you can source all your digital needs from a single provider, including:

Web domain name registration
Web hosting
Website design & construction
Website administration
Cyber security
Digital marketing

If you are planning a business start-up, this is the perfect time to forge an alliance with a Bangkok based digital marketing agency, as they can offer many essential services to give you an edge over your rivals.

Tailored Approach

A small, local business requires different marketing to a multinational corporation and when you make contact with a digital marketing agency, they first carry out an online audit to better understand your business and what kind of digital profile you currently have. This allows them to put together an effective digital marketing plan that might include 4-5 specific strategies and should you be in agreement, the work can begin; don’t expect overnight success, it takes a while to generate a strong online profile and with a goal of driving traffic to your platform, your partner agency will work towards that goal.

When we say website auditing, what does it actually mean? It means the overall and entire scanning of your website. The auditing report says how healthy/ unhealthy the website is, and what are the improvements required to make it a better website, gain more targeted traffic. It’s a kind of troubleshooting you do with your website so that you can bring out changes and achieve a good health of your site.

Can I also check anyone else’s website’s condition?

Of course, you can do that! And that is one more important reason why the website audit tools have become so famous. It’s because using such tools you can also analyze your competitor’s websites’ performance, find out all the sites that are feeding link juice to those websites, see which are the keywords they are ranking for and also check out their social media activities. So you can find out why these website audit tools are so famous and costly! They have truly made the job easier for all SEO experts and digital marketing agencies around the world.

Are All the Site Audit Tools Costly? Isn’t There Any Free Tool Available?

Well, there are free website audit tools available on the web, with limited functionalities. Even the top 5 website audit tools that we are going to discuss here also have their free versions available on the web. But they are not enough when you want to beat a tough competitor who is spending a huge amount per month for marketing and for these paid audit tools. And why won’t they spend? Once the site ranks they earn huge income/profit out of it, their business grows, and they can spend more and more on such tools. If you too want to grow like them and make your site a dream website, gain targeted traffic, then have a look at these top 5 website audit tools and the features they offer.

Ahref

This is the most favorite site auditing tool for SEO experts, bloggers and digital marketers around the world.

Features:

With this tool you can check:

Website’s overall performance
Backlinks that are referring the domain coming from another website
If there’s any broken link to the site
Which are the most visited pages
Keyword research with volume, cost per click, keyword suggestions, click-through rates, and a lot more.

SEMRush

Using this tool you can perform similar activities with that of Ahrefs.

On the search bar you can add the site’s URL and find out which all the places the site or a particular post needs improvement. You can find out the targeted keywords the site should rank for. You can type a keyword and find out which are the top websites ranking on that particular keyword and what the domain authorities of them are. Based on that you can find out an easy-to-rank keyword and post it! Backlink, broken link, referring domains, keyword suggestions, missing parameters analysis, you can do everything with SEMRush.

Moz

One of the most popular SEO tools which is known by everyone who belongs to the digital marketing world. One more reason for this is the domain authority (DA) and page authority (PA) standards set by Moz, and that is followed by SEO experts across the world. This tool is an all-in-one SEO tool using which you can figure out the exact places where the site is lagging behind, which are the places that need to be given more focus/ priority, whether the site has any security issues or is affected with spamming, etc. You can also check keyword difficulties with their respective monthly search volumes, do competitor website analysis, find out referring domains, backlinks, and a lot more.

Spyfu

This tool is mainly used to find out the competitors’ behavior, their websites’ performance, the keywords they are ranking for, the backlinks that are referring to their website and from which sites they are coming, etc. Apart from that you can also check the overall performance of your own website, analyze each of these sectors and try to make improvements.

This website audit tool is admired by all the SEO experts, website owners, bloggers, and digital marketers around the world. This paid tool offers growth to your website by suggesting the areas where and all the site needs improvement, which are the keywords to target, find out if there’s any spam through broken links, and a lot more.

BuzzSumo

One of the best website audit tools which are the most favorite for digital marketers who focus more on social media marketing. It’s a dream tool for social media marketers which allows you to find out the most popular posts on social media on any given topic or keyword. When you add a keyword, it will search for you the topmost social media posts that have been published on that particular keyword. It will also show you filtered data only for videos, or articles, how-tos and more. Based on the filters set, it will show keyword suggestions for specific niches/ categories. Apart from these, you can also use this tool to check the website’s overall performance, backlinks, referring domains, broken links, keyword research with search volume, and many other things.

There are a lot many tools available on the web with similar functionalities and features. But these best 5 website audit tools for digital marketing companies do a really great job in the field of site ranking and are much adored by all. Check them out by subscribing each of them to explore more about them!