Whether you have a bricks-and-mortar business or an eCommerce store, an entrepreneur cannot imagine running it without a website. It is an integral part of the digital world ensuring your presence and accessibility on the market. It is a medium to propagate what you offer, however, you will make efforts to make it visible to your target audience on the top page of search engines. A website requires a solid strategy to build your online presence.
Whether you are going to open a website for the first time or you have been already running it, you must be aware of organic website traffic. It is free and brings people who are ready to convert. Organic traffic reduces the cost per lead, but it takes a long time to produce results. Paid ways will help you increase your website traffic in a shorter time, which means higher sales and higher profits.
Since you have paid ways of marketing, it does not mean that you can completely ignore content marketing. Content is not just for web pages, but also for the promotion of your services. It establishes authority and helps search engines to analyze the potential of your content to your users, which attracts new customers. Blogging not only keeps your website updated but also provides solutions to queries of users. Whatever benchmarks Google prefer to decide the rank of a website, content cannot be ignored. It should be original, unique, problem solving as well as related to your business. Content will help you increase the traffic of your website if it is worth reading, not full of market jargons. Otherwise, people will start to get off it.
Pay per click
Pay per click is one of the most popular online advertising to increase web traffic. You will pay fees every time the user clicks your ad. PPC is a way of buying traffic. PPC is a good idea when users visit your website and make purchase. Otherwise, it will cost you hefty fees. PPC is like gambling because you do not know whether the visit will be worth more than what you pay for it or not. The most popular advertising platform is Google Ads. You will have to be very careful with the choice of keywords to appear on the page every time searches are made. You will target keywords with maximum search and that has a link with your product or service. The keyword you select for your PPC ad should be most frequently searched as well as the long tail.
Content syndication
Content syndication is a process of republishing your content on a third party’s website. The content can be blogs, articles, and videos. Some third parties accept content free and provide useful backlinks. This can be considered a barter system in which they are getting traffic by providing guest backlinks that ultimately brings traffic to your website. However, you should focus on paid third parties because they have high DA and PA. They are more likely to provide you with genuine backlinks to immediately push your traffic up. In the beginning, you can start with free content syndication form, but after a certain period, you will have to go for the paid version to increase your sales.
Affiliate marketing
It is a process of earning commission by promoting other companies’ products. The affiliate will market your product on their site to appeal to their audience and encourage them to buy it. If any user buys the product, the affiliate will get a portion of revenues you generate through the sale. Affiliates will promote your product to a very specific audience that will likely have an interest in it. The network generally ensures you that you get genuine prospects, but you need to vet it thoroughly. Otherwise, your money will go down the drain.
Social media advertising
Social media advertising is the best way to increase web traffic. Sharing your posts on social media will attract a large number of people. Facebook and Twitter are the best platforms. Try to run paid campaigns so that you get traffic faster. With paid campaigns, you will get traffic within a couple of days and chances are some prospects will be converted. To run Facebook ads, you need to set goals to leverage maximum benefits. You also need to check whether it is worth running or not.
The bottom line
If you want to increase your website traffic, you can use the aforementioned paid sources. You can also use funding sources like debt consolidation loans for bad credit if you do not have enough money to invest in these paid sources. These sources will definitely help you improve your web traffic, but never underestimate the importance of organic traffic. Google decides the rank of a website after analyzing organic as well as paid traffic. Organic traffic is earned traffic. It shows your own efforts to lift your website.