You probably have been there – trying to load a web page that won’t load, viewing pages that time out within a few seconds, or getting error messages every time you want to navigate a website you’re visiting. How did you feel? Did you keep on refreshing the pages, or you chose to check other options in the search results?
Poor site performance isn’t an indicator of a bad business. Unfortunately, that’s not what consumers think. A business website is a platform that’s likely to give your potential clients the first impression of your brand. If that impression is negative, there’s a good chance they will lose interest long before they learn what you offer. To avoid negative results, it’s best to work with a reputable web design company to analyze your website’s performance and improve it.
Why business website performance matters
Website performance is all about making a given site fast and more user-friendly. A good website should load quickly, allowing its users to interact with the brand easily, and provide reassuring feedback in case it’s something taking longer to load. Remember, a site’s performance is the objective measure and perceived user experience of a specific site.
Your target audience approaches your website from different devices and browsers. So, it’s crucial to ensure that your business website runs smoothly across different devices and browsers. Unless your target audience can quickly find answers to their questions, they will bounce off your site and check your competitors’ platforms.
There are many ways your website performance and business success go hand in hand. Here are some of the aspects your web designer or webmaster must keep in mind to ensure optimal website performance and better results for your business.
UX
UX (user experience) refers to the satisfaction of the consumers that land on your website. One of the primary goals of website performance is to attract and retain users. For this reason, you must pay attention to the kind of experience they get once they land on your business website.
Do they wait for too long for your web pages to load? Are the web pages getting error messages or too many redirects? Are some pages inaccessible? For every extra second that your web pages take to load, the overall quality of user experience drops. These are some of the negative aspects of a website’s performance that could make its UX undesirable.
Credibility
Visitors to your business website place a healthy weight on its performance when forming their impressions. These first impressions determine whether the user will continue interacting with your brand and maybe visit your website later. Even your loyal customers are subject to abandon your business website and seek answers elsewhere for better performance if your site is too slow.
Most consumers perceive poorly-performing business websites as less credible. That means a website that does not meet the user’s expectations is likely to damage brand reputation, and this might be irreversible in today’s fast-paced and highly digitized business environment that demands optimum performance.
The point is; your website performance has a direct impact on the long-term success of your business, and you now, know-how.