Focus On 1 Narrow Niche
There are many successful bloggers who think the only way to be successful in blogging and making money with a blog is to focus on a single niche. It’s true that it can help when you first start blogging to focus on one area.
For example, if you are skilled in software development, it may be beneficial to focus your new blog on some of the latest programming trends in modern software development.
However, as your blog gains traction, it may be wise to expand your blogging into other areas of IT and technology, such as cybersecurity and machine learning. The more successful the blog is, you can start to write about other niches related to software development, and this will give your blog more authority in Google’s eyes.
Thinking You Need A Lot of Money To Start A Blog
The truth is, good blogging doesn’t have to break the bank. If you provide good, informative content for your audience, the blog will grow over time and you don’t need to spend a lot to make it happen.
When it comes down to dollars and cents for starting and running a basic blog, all you need to worry about is reserving a domain name and paying for Web hosting. You can reserve your domain name for $15 or $20 per year, and hosting may run you $10 to $20 per month to start.
As your blog is more widely read, you may need to pay for more bandwidth later.
Only Short Blog Posts Are Read
You may read that it’s best to write blog posts under 500 words. The thinking is many people in our short attention span society may not read past the first few hundred words. But recent trends in blogs show that longer posts are getting more readers as people want to gain more information than can be shared in shorter posts.
You also should write long-form blog posts of 1,000 to 2,000 words, which is what may be needed for more in-depth coverage of certain topics.
Also, just focus on providing valuable content to your readers without focusing too much on a specific word count. Google is plenty smart today and will notice if the content you provide is of high value to readers, whether the post is 400 words or 4,000.
Thinking You Have to Post Daily
There is no hard and fast rule about how often you should post on your blog for ideal results. Remember, it’s not the quantity of posts that matters, it’s the quality.
It is important to be consistent in how often you post so that you keep in the habit of putting up new content. But you don’t need to post daily unless you have something of value to post.
It’s more important to post high-quality content by doing research on topics and keywords.
You Just Need 1 Lucky Break
Many new bloggers think being an effective blog is about getting one great post up that gets shared all over the place. For the most part, getting a well-known blog isn’t about getting one great post or one great backlink.
Instead, it takes many successful, small steps to get traction in Google to get your website and blog known. This means you may need to blog for months with little notice before anything of note happens.
Remember to focus on putting out good content, sometimes for months at a time, before you may see any results.
These are common blogging mistakes and if you can avoid them, your blog can become more successful faster.