Although you are new on PPC, I bet you know what digital marketing is. You are on this blog because you are curious to learn about PPC Digital Marketing. Well, you have come to the right place.
First, let’s discuss a little on Digital Marketing. It is the process of advertising your goods or services through internet service including mobile phones, display advertising, and another digital medium.
Now, let’s jump right into PPC Digital Advertising.
What is PPC Digital Marketing?
Here PPC represents Pay-Per-Click which means you need to pay a certain amount of money to per click on your Ads.
Doesn’t it seem weird? As you need to pay on every click, but this is how it works. You don’t need to worry at all because it is the most popular and effective source of digital marketing.
Another familiar name of PPC is Google AdWords which you might have heard frequently in online marketing fields.
Now, let me take you to the benefits that PPC digital marketing provides in 2019.
- Increase Brand Awareness
- Faster than SEO
- Target your desired audience
- Increase sales, revenue, and leads
- Provides quick result to business
- PPC is measurable and trackable
- PPC advertising spend is controllable
- You only pay when someone clicks your ads
These are some of the basic benefits that you acquire after implementation of PPC digital marketing into your business.
For your extra knowledge, here are some interesting facts about PPC.
- For every $1.60 spent on Google Ads, you get $3 in revenue as per the study.
- According to the study of 2017, more than 7 million advertisers invested a total of $10.1 billion.
- There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
- On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
- The higher your Click-through rate (CTR), the lower is your Cost-per-click (CPC).
- Google drives 95% of all paid search ad clicks on mobile.
Learning about benefits and facts might attract you towards PPC digital advertising, but PPC might get really complex on your initial phage if you are a beginner.
So, always take advice and help of known professional before you begin advertising on PPC. Or you can simply read the below contents.
Things you need to consider while PPC advertising:
- Keyword research
Keywords are the key to your business success. Keyword research is the most require process that is needed to be performed at the very beginning of your PPC campaign.
Only right and popular keywords can lead tons of traffics to your ads as your ads can be visible to the maximum number of users. You need to have every possible information on the keyword on which you are about to process your PPC advertising like the keyword search volumes, keyword difficulties, competition of keywords, etc.
- Bid Optimization
Bid Optimization is essential to optimize keyword bidding. It allows you to separate the necessary amount of bid to the specific keywords.
For example, if one of your keywords is ranked on top of SERP then, you are definitely going to bid the maximum amount of money to that keyword. Whereas, in another case of a lower-ranked keyword is ok with less keyword bidding.
- Tracking Conversion
Conversion tracking is really important in PPC or any other advertising because it provides you with information on recent progress or even losses.
This can help you with the information that whether your keyword is making progress/benefit or not. So, you can work accordingly even if your keyword is lacking any needs then you can know before it’s too late.
- Quality Score
Quality score is the point that Google decides according to the quality of your ads, keywords and landing page altogether.
Main importance of this is if your quality score is higher then, Google charges lower the Cost-Per-Click (CPC).
- Negative Keyword
A negative keyword is a really useful process because it prevents your Google Ads from unwanted visitors and saves your unwanted loss of money. This helps in reduction of CPC and increase the ROI because only interested customers are accessed into your ads.
- Ad Extensions
Ad Extensions are the information that you present on the Ad view that displays on the Search Engine Result Page. You really need to focus on Ad extension because it helps to drive more traffic and increase the CTR rate. It helps in enhancing your Google Ads.
In Conclusion
PPC (Pay-Per-Click) is worth spending money on. With perfect PPC campaign and implementation, I bet you will not regret its service of digital marketing.
So, if you are thinking about online marketing, go with PPC and uplift your business.