Imagine you have to get hold of someone quickly and urgently; what will you do? In most instances, sending a text message is the best solution. Smartphones have a significant impact on the world around us. So it is time that businesses adapt accordingly.Text message automation is an exciting and innovative answer to the challenges of the modern marketplace. This is because text messages are the most direct and instant means of communicating with the consumer. Let’s have a closer look.
What is Text Message Automation Marketing?
Text message automation is a procedure that allows businesses to send pre-planned text messages to an individual or several customers automatically. Business owners no longer have to spend most of their time typing out every message as they set up a system that will automatically send the texts at certain times and when triggered by some actions.
Automated text messaging is popular with brands as it allows them to reach their target audience directly and on an individual basis. It’s also safe to say that modern consumers are accustomed to turning out traditional marketing methods. However, automated messaging campaigns are direct, personal, and impossible to ignore.
Types of Automated Text Messaging
Modern-day businesses can use two types of automated text messaging. These are mass text broadcasts and autopilot text engagement. A business can use mass text broadcasts to automatically send out text messages to a large number of consumers. They can also use autopilot texts to go out to consumers at predetermined times and when triggered by predefined actions.
What is the Significance of Text Message Automation?
Now you understand text message automation, but why should you use it? This section highlights the benefits oftext message automation.
Building Relationships
Good and long-term relationships are the foundation of a successful business. Therefore, you have to find reliable ways to stay in touch with your customers regardless of how often they visit your business. Automated text messaging allows you to engage your consumers without spending much of your valuable time on individually catered messages.
Drip Intervals
Automated text messages are usually pre-planned. This makes it possible to relay information to your target audience piece by piece. This way, you can remain in constant communication with your customers while reaching out to them at the right time. If you communicate regularly, customers will always think of you first.
Direct Contact
While face-to-face interactions and routine phone calls can be challenging tasks, communicating directly with your customers can also be difficult. Luckily, text message automation makes it possible to engage with your consumers directly with relevant information.
Phones are an all-in-one-life coordinator, meaning people always have them in their hands. This way, they become the best way to reach your customers at any time. Text messages also come with a wide range of benefits because people are less likely to ignore them as they do phone calls from unknown numbers. Also, you do not have to worry about catching your customer at an inconvenient time.
Effective Targeting
Automated text messages make it easier to target and communicate with specific people in different regions or at specific times. People can receive personalized updates on holidays or during their birthdays. You can also contact first-time buyers after a sale to encourage them to come back in the future.
In addition, it might be challenging to coordinate your efforts when you have more than one marketing campaign going on instantaneously. Luckily, automated text messages allow you to run several campaigns simultaneously effectively. You can easily adjust the predesigned texts for specific consumers. Better still, you can quickly drive your campaigns based on consumer feedback.
Save Time
It would be best to focus your valuable time on other important aspects of your business, and automated texts enable you to save both money and time. After all, the days of time-consuming and tedious door-to-door marketing are over. Also, you no longer have to worry about sending individual texts or placing phone calls to every customer. The money and time you save with automated texts can be used to build your brand.
To Sum Up
Using automated text messages is one of the best ways to build good relationships with your customers, a bonus to your brand. If you don’t know where to start, you can talk to marketing experts to help with your text message automation.