Since that long forgotten prehistoric day when someone from the beach gave a fresh caught fish to someone from the forest in exchange for their fruits and nuts, people have been involved in trade. That first trade worked out so well they agreed to meet in the field between the beach and the forest regularly to perform more such exchanges. Pretty soon the idea caught on, and the people from the grasslands brought their grains, and the people from the mountains brought their wool, then more people began to show up with more goods to do more trading- and so, the first marketplace was born!
While there are probably still markets located on fields between the beach and the forest here and there around the world that offer fresh caught fish, fruits, nuts, and so on, there is now a new kind of marketplace that doesn’t exist in just one spot, it’s everywhere, and can be accessed from anywhere with an internet connection! The world wide web is the new digital home of global trade, and business is booming! If you are new to the exciting possibilities of electronic trade then we recommend you get in touch with the digital marketing experts at https://kingkong.co/au/ who can teach you how to do it, or do it for you in style! They will give you a big leg up on the ins and outs of this enormously profitable way to do business here in the 21st century!
To get you started, let’s take a look at what digital marketing is exactly, and how it can benefit your business! Digital marketing is a blanket term for all the different marketing methods that take place across the Internet. There are a wide variety of digital channels like websites, search engines, SMS, social media, email, and more that can connect you with new customers, and help you stay connected with return customers. To understand how important the internet has become to trade, just consider how many people around the world are using it all day long and into the night! If you want to see for yourself, just walk into any place people gather and you will find almost everybody staring at one kind of screen or another! Those screens are your doorway to profit and if you establish a great digital marketing effort those people will walk through and bring you their money!
Let’s take a look at just some of the benefits that digital marketing can have for your business:
Global Reach – Old style marketing is restricted by location, you have to physically go to the field between the forest and the beach to get your nuts! That’s no longer the case with digital marketing, the electronic marketplace is on the internet and you can get your product before the eyes of people all around the world! Even if you are running a ‘mom and pop shop’ small business on a sleepy street corner of a small town in the middle of nowhere, you have the opportunity to sell your product to people in all corners of the globe, it makes almost anything possible!
Cost Effective – Digital marketing doesn’t require you to actually have a real world storefront, there is no need for any brick and mortar because your store is your website! No rent, no shelves, and no staff, think of the money you can save! This makes it possible for even a tiny one man band type business to compete on the same stage as the global superstars, there is room for everyone, and if you have an effective, highly targeted message you will find your audience, and the sales will start ratcheting up!
Multiple Content Options – The digital marketplace gives you a dazzling variety of options for getting your goods and services seen. Once you have your basic advertising strategy and digital materials cooked up they can easily be adapted to fit whatever venues you are going to use! Here are just some of the content platforms to consider:
- Emailers
- Blogs
- Social media posts
- Podcasts
- SMS
- Online video channels
- Webinars
-And many more! The digital marketplace is the easiest place to shop, if you want to eat some fish, you don’t have to go to the field between the beach and the forest any more, it can be delivered fresh right to your front door!
