Keywords are essentially words that help define your topic. It helps you get a clear picture of what the subject at hand is and gives clarity on what the discussion on a particular webpage is going to be about.
In the context of SEO (Search Engine Optimization), keywords refer to phrases that are entered in search engines by users when they’re looking for data on a particular topic. A common user may also refer to keywords as ‘search queries’ or ‘Google search.’
Importance of keywords
Keywords are becoming increasingly important because they help websites rank their pages higher up in the searches on different search engines. It hence helps companies provide the content to form their websites for associated relevant search results.
The primary target of all websites is to drive traffic towards their content; keywords help make this happen effectively. With the help of keywords, SERPs can redirect traffic from search queries to a particular website’s content. However, it is very crucial to apply the right keywords in the right quantity to your content.
One of the oldest tricks in the book to identify keywords is to understand the needs of your audience. By identifying the sentiments of the consumer, websites can create content that will serve the purpose of satisfying their customers as well as help them rank their website pages higher in search rankings, check you ranking at WMS serp checker & tracker.
Another important aspect is keyword management is figuring out the kind of language a potential customer may use when going for search queries.
This can easily be done by engaging with your audience in several different community groups and understanding the market sentiment.
How to appear on Google for keywords
Whenever you ‘Google’ something, the first page that pops up is usually the one that has the best use of keywords in it. To make a website appear at the top of the search engine, one may adopt two different methods:
- PPC (Pay Per Click) advertising
- SEO (Search Engine Optimization)
Pay-Per-Click (PPC)
This is a method in which websites pay a certain fee to Google to ensure that their webpage appears in results when people search for specific keywords. Google itself hosts a platform where any company or website can choose keywords of their choice to bid on.
After you bid on these keywords, Google will ensure that your page pops up in results. Google, in turn, makes money every time someone clicks on your PPC website. Paid results are often marked as advertisements in Google search results and hence can easily be distinguished from non-paid advertisements.
Search Engine Optimization (SEO)
The process of optimizing your web page in a manner that will allow your page to appear at the top of Google results is known as SEO. This kind of lead generation is absolutely organic. Based on Google’s algorithms for search optimizations, if your page pops up, then you get free visitors for free.
How many keywords must I focus on for SEO?
The nature of the keywords one uses on his web page is highly dependent on the kind of product/service they provide. A particular product calls for specific keywords (Eg, blueberry wine). In such a case, one must use those keywords which are used by his/her direct competitors. The right mix of keyword choice and number creates a significant difference between potential customers and purchasers.
Including unrelated keywords can dilute the delivery of a web page and ultimately link it to search results of dissociated topics. Advanced search algorithms don’t allow web pages to stuff their content with keywords anymore.
How Many Keywords Per Page for SEO?
The one thing search engines look for is the relevancy of a web page towards user engagement. If the content on a webpage makes sense and also contains keywords in a good combination, then your webpage is a winner. Overstuffing web pages with random keywords isn’t recommended.
It is important to remember not to try to overdo the application of keywords in his/her web page. Trying to out-do competitors is also not recommended as search engines constantly optimize their algorithms.
A thumb-rule that was used earlier was mentioning one keyword in every 100 words, which was termed as 1% keyword density. However, because of the constant updates that keyword algorithms undergo, Google’s search engines now can detect the difference between forced usage of a keyword and natural inclusion of the same in any given piece of content. Based on a study conducted in 2017 on keyword density, it has been proven that relevancy of highly searched terms results in higher ranking.
It is considered ideal to have one specific target keyword for every page on your website. Variations of the keyword can be covered in other pages associated with that topic. This doesn’t just ensure that you have proper use of keywords but also maintains the informative and user-friendly of your content.
Conclusion
Hence, we see how the usage of keywords in the right manner can be a massive advantage when designing content for one’s web page. It is equally important to remember all how the usage of keywords can go wrong and work against the favor of your webpage. Nonetheless, the tool is one of the most useful ones if you’re looking to amp up the viewers of your webpage!