Nasdaq estimates that by 2040, up to 95% of transactions will be conducted online. As the demand for eCommerce continues to skyrocket, the pressure to have the best online presence in your business niche increases.
Learning the ins and outs of creating a total online presence is overwhelming to some. What is UX design? What is web design?
And what are the subtle, yet important, differences between them that will help you build a complete and competitive online presence? This web design guide will explore web design vs UX design to help you compete in the online market.
Creating a Web Presence
As you think about creating or improving your web presence, you need to consider all facets of your webpage. The web design tips and UX design tips outlined in this guide are only useful if you are building off creative and innovative website ideas.
As you build a web presence, you should keep your business goals at the forefront of your design process. Every decision that you make should be an effort toward your goals, whether you are selling, entertaining, or even informing your audience.
If you want to learn more about building your web presence, click for unique website ideas.
What is Web Design?
You should also think of your business’s goals when you consider the differences in web design vs UX design and which one will be useful for your business. The term web design, for example, implies a position that requires a specific skill set that includes the following:
- Competence in programming languages like HTML, CSS, JavaScript, and sometimes Flash
- Command of creative concepts including color theory, infographics, icon development, and interactive navigation
- Content development and placement expertise
- Website layout design skills and knowledge
Web design ignores platforms outside of traditional internet pages. So, a web designer would not always be adept at developing desktop software or mobile apps. However, their skills are often transferrable to these other platforms with some education and practice.
These positions are often useful for web pages for businesses like restaurants or retail stores. They don’t require complicated interaction or much user-focused design.
Though ease of use for the user is considered in designing these pages, it is less complex and ignores many of the processes and techniques that are the crux of UX design.
What is UX Design?
UX stands for user experience, so you can guess that this design strategy is primarily focused on ease of use, intuitive design, and seamless navigation. UX design does not require knowledge of programming languages like its cousin, web design, but it does require the following skills:
- Experience with wireframe and task flow development
- Competent design and development communication to design user-friendly experiences
- Command of research and analysis skills to test and improve the design
- Understands user-based design rooted in psychology and sociology
UX design is more specific than web design. As such, UX design positions are often reserved for more experienced people than those given to web designers.
These positions are for complicated web designs that rely on user experience and interaction. These websites may include search engines, social media platforms, and online training platforms.
Web Design Vs UX Design for Your Business
As you take to the world wide web to grow and adapt your business, web design vs UX design should be a top priority. Check out our blog for more tips to develop your business.