A lot of your products’ sales depend on how easily the buyers are able to see or access it on Amazon. The normal options which can be done to promote the products are adding the Title of the Product, Keywords, Proper Categorization of the Product etc.
But the ultimate option is the promotion of the product to get more sales. Based on your decision, the promotion of your product could be done through Amazon or outside Amazon via third party mediums.
The more you promote your product, the more visibility it gets and you sell more products. It’s a risk worth the price.
There are some steps you will have to follow if you want to promote your product through Amazon.
Types of Promotions Available on Amazon
There are four types of Promotion available for you to choose from;
- Sponsored Products
Sponsored Products options are available on Amazon for those products that are individually listed on Amazon. Once opted for, these products will start appearing on Shopping Result Pages or Product Detail Pages.
Meaning whenever a Buyer Search for anything on Amazon, they will be able to see your products as sponsored. This method helps with increased Product visibility and sales.
It is a Cost per Click scheme, meaning you will have to pay Amazon only when your Advertisement is being clicked by Users. Amazon Charges an amount per click multiplied by the total number of clicks.
- Sponsored Display
Unlike the Sponsored Products option, the Sponsored Display is a more audience-based, customizable scheme. Based on the Products bought by a Customer, the shopping activities or Saved Products or Interests, these Products will be displayed to the relevant people.
This provides an even better chance for your products to be visible or bought by customers. Again this is the Pay per Click Scheme by Amazon. These Automatically Displayed Advertisements are very easy to create and maintain. It helps showcase your products to millions of customers on and off Amazon.
- Sponsored Brands
Sponsored Brands option would be best suited to showcase your Brand and a few of the products as a Brand or Product Portfolio. It will show your Brand Name, Brand Logo, A Customizable Headline and up to three of your products.
Like Sponsored Products, these advertisements will show up on shopping results pages. Once the customer clicks on the brand portfolio they will be able to see all of the products that you have to offer. Amazon provides this option as a Pay per Click scheme.
- Stores
Stores by Amazon is a customized shopping destination that Individual Brands can use to show off their Brand Stories, Brand Values, the products they are offering etc. This is a multipage shopping destination.
You wouldn’t require any website management experience to handle this. Amazon has kept this scheme absolutely free. This could be a good option for those who prefer free advertisement over paid ones.
What are the Benefits of Promotion through Amazon
Amazon gives you a rich experience in terms of advertising or promotions. Here are some of the Advantages of Promotion through Amazon;
- Amazon has approximately 35 Million Prime Users. You can reach millions of customers in a few seconds.
- Since Amazon is an International Brand, your reach will not be limited to your own country if you so choose.
- Your Products or Brand get International Recognition that will be hard to build on your own.
Process of Promotion
If you want to Promote Your Brand or Product, please follow the below steps;
- First, you have to find a marketplace where you will be eligible to advertise your brand or products.
- Next, click on the Flag for that Marketplace to sign into the Seller Central.
- Click on Campaign Manager & choose a Campaign from the Available list. And you are done.
For now, the eligible Countries are the USA, Canada, Mexico, UK, Germany, France, Italy, Spain, UAE, India, Australia & Japan from where you can advertise. Although the Recipient Countries are way more in numbers.
Amazon provides you with the best options to promote and showcase your Brand and Products. But always remember that if you have a good product you will always generate good sales. If the product is not up to the mark in terms of quality, no promotion can generate sales.