The quality of your products and the trustworthiness of your brand are often judged by the quality of your images. That’s why it’s always worth investing in good product photos. But not every company can afford professional product photography, especially in the beginning. Taking pictures yourself is a good alternative. Once you know which tools and techniques you need, you too can take beautiful product photos. In this blog we will teach you.
Product photography is all about presenting your products with good quality photos. The quality of your product photography has a direct impact on how people rate your product. It makes the difference between selling or not selling. For example, always take at least 3 photos of a product. One from the front, one from the back and one from a detail (the structure, seam, logo). This way the customer can see the product from every side (just like they look at it in the store). You can also get it done by searching professional product photography near me.
1: Mimic Live Shopping
For example, always take at least 3 photos of a product. One from the front, one from the back and one from a detail (the structure, seam, logo). This way the customer can see the product from every side (just like they look at it in the store).
2: White background
Always use a white background for product photography on the website. It is sleek, looks calm and emphasizes the product. At the photo shop you can buy a white background roll and tripod, then you have the basics in order.
3: Teach yourself
You can always hire a product photographer. But also start yourself. Type ‘product photography with your mobile phone’ on YouTube and you will find countless videos from which you can learn a lot.
4: Good light
Light, the most important thing for a good photo. It is often too dark in shops. Buy or borrow a construction lamp, hang it on something and you have a huge box of light that really benefits your photo.
5: No filters
Do not use (intense) filters, they are distracting. Only do that with your private photos. You use them to distort the colors of the products you want to photograph, so you don’t give a realistic image. Keep the photos basic and focus on the product.
6: Extra window
Use your Instagram (or Facebook channel) as a shop window. Alternate product photos with model photography. Use your regular customers, employees and especially yourself as a model. The best you can do is convey the story and the atmosphere of the store. And also take pictures outside the store, in the street or any other beautiful place. Watch out for the light!
Find a high quality product photography near me for Good and beautiful photography that gives confidence to the products. A webshop with one photo per product or messy photos with uncoated or sloppy hung products look like a mess and don’t invite you to look around. But on the other hand, don’t make too much. You are unique, show that. Experiment with photography and above all keep having fun!